Mkc1 Study Guide
1. How does cultural diversity affect marketing?
A. By defining what is right and what is wrong in marketing
B. By requiring tailored marketing strategies
C. By creating a need for a new marketing technologies
D. By studying different cultural practices
2. What element should marketing managers consider when scanning the competitive environment?
A. The human mind
B. Transfer price
C. Substitute products
D. The distribution channel
3. When a group of retailers and wholesalers of a particular product decided to all raise prices together and they are accused of overpricing customers. Which federal law allowed the United States to investigate this anti- competitive method ?
A. Sherman Antitrust Act
B. Robinson-Patman Act
C. Consumer Product Safety Act
D. Federal Trade Commission Act
4. Which strategy will be best for the marketer to advocate while faced with a deflationary economic environment?
A. Increase your distribution channels
B. Price skimming to gain profits
C. Seek a long-term contract guaranteeing the sale price of its product
D.
E. Seek a long-term contract guaranteeing the purchase of its raw materials
5. A marketer believes its product has become obsolete for all markets. The marketer feels that a new technology may have created a substitute product and created new desire for their former consumers.
A. Sell the old product on the internet
B. Sell the old product in foreign markets
C. Increase advertising and promotion for old product
D. Investigate the new technology for opportunities opening in a new industry
6. How are the factors considered by a consumer when purchasing a specialty product different from factors when purchasing a convenience product
A. Convenience products are purchased only infrequently
B. Location accessibility is very important for specialty purchase
C. Purchasing convenience products requires more planning time
D. For specialty products image and quality are very important issues
7. What
A. By defining what is right and what is wrong in marketing
B. By requiring tailored marketing strategies
C. By creating a need for a new marketing technologies
D. By studying different cultural practices
2. What element should marketing managers consider when scanning the competitive environment?
A. The human mind
B. Transfer price
C. Substitute products
D. The distribution channel
3. When a group of retailers and wholesalers of a particular product decided to all raise prices together and they are accused of overpricing customers. Which federal law allowed the United States to investigate this anti- competitive method ?
A. Sherman Antitrust Act
B. Robinson-Patman Act
C. Consumer Product Safety Act
D. Federal Trade Commission Act
4. Which strategy will be best for the marketer to advocate while faced with a deflationary economic environment?
A. Increase your distribution channels
B. Price skimming to gain profits
C. Seek a long-term contract guaranteeing the sale price of its product
D.
E. Seek a long-term contract guaranteeing the purchase of its raw materials
5. A marketer believes its product has become obsolete for all markets. The marketer feels that a new technology may have created a substitute product and created new desire for their former consumers.
A. Sell the old product on the internet
B. Sell the old product in foreign markets
C. Increase advertising and promotion for old product
D. Investigate the new technology for opportunities opening in a new industry
6. How are the factors considered by a consumer when purchasing a specialty product different from factors when purchasing a convenience product
A. Convenience products are purchased only infrequently
B. Location accessibility is very important for specialty purchase
C. Purchasing convenience products requires more planning time
D. For specialty products image and quality are very important issues
7. What