Mission statement – A summary of the aims and values of a company, organization, or individual
Tesco’s mission statement is to create value for customers to earn their lifetime loyalty. Corporate aims – is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business into Europe. To be a successful international retailer (marketing; market development) • To grow the core UK business (increase market share in UK) Corporate objectives – a company's goals, normally laid down by its board of directors, especially with respect to the various Critical Success Factors * “To appeal to all segments of the market” ,One plank of this strategy has been Tesco's use of its own-brand products, including the up market "Finest", mid-range Tesco brand and low-price "Value" encompassing several product categories such as food, beverage, home, clothing, Tesco Mobile and financial services. Corporate strategies - The overall scope and direction of a corporation and the way in which its various business operations work together to achieve particular goals. To grow the UK core
Our goal ‘to grow the UK core’ is as relevant today as it was in 1997. The UK is the largest business in the Group and a key driver of sales and profit. This year, we are making a £1 billion commitment to improve the shopping trip, driving a strong pace of improvement in the things that matter for customers which will involve significant revenue and capital investment. These changes will reinvigorate the shopping trip for customers, and consequently deliver improved performance for shareholders. To be an outstanding international retailer in stores and online
Another of our original goals was to be a ‘successful international retailer’. In 1997, our international businesses generated 1.8% of the Group’s profits. Today they represent 30% and we’re now either number one or number two in eight of our 12 markets outside the UK. So we’re already...
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