Marketing Notes

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Fundamental of Marketing MKT 243 ASSIGNMENT CLARKS VS RORINE (SHOES) NAME: SHAFIQAH BINTI HAZIZUL HASAN ID NUMBER: 2008416494/ ITM087012297 SECTION: 06

LECTURER’S NAME: MISS KHUSNA

Introduction

Company’s biography

It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born. It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clark’s eureka moment our shoes have seen social, political and economic revolution. They’ve seen fashions in footwear come and go, and come again – everything from court shoes and winklepickers to wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and sashayed through an ever-changing world. Our feet, meanwhile, have stayed firmly rooted in Street. It’s where Clarks started. It’s where our heart lies. And still, as always, we put that heart into every pair of our shoes to create stylish footwear that protects and cares for our customers’ feet. Today, the Clarks Shoes brand remains a leader in the shoe industry. They are the #1 shoe retailer in the U.K., as well as the leading children’s shoe

brand in the U.K. Due to their global expansion; Clarks Shoes sale is the world’s No.1 shoe brand. Clarks Shoes currently produces about 41 million pairs of shoes per year. Worldwide the company employs over 12,000 men and women, who tirelessly work to produce the high quality, comfortable shoes that Clarks has been known to provide. In the end, it remains a fact that Clarks Mens Shoes started with a man, and an idea,...
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