Marketing and Communication Strategy

Topics: Vocational education, Apprenticeship, Training Pages: 8 (1874 words) Published: December 21, 2012
Kamalini Vocational Training Centre
A joint initiative of Educational Development Initiatives (EDI) and Protsahan Charitable Trust

Protsahan Charitable Trust Kamalini Shahpur Jat Center
33, Shahpur Jat, Ground Floor, New Delhi 110049 Ph. +91 11 2649 8556

Kamalini Kishangarh Center
20/9, Kishangarh, Vasant Kunj New Delhi 110070

Ph. +91 11 26122866

Educational & Development Initiatives
40B Yusuf Sarai, First Floor New Delhi 110016 Ph. +91-41759434 email: Contact: Barbara Spencer Project Manager Mob. +91 - 9818714428 Maria Fernandez Fund-raising and Public Relations Mob. +91 - 9811281300 email:

“Kamalini” means an abundance of lotus flowers  symbolizing how educating women  make the whole family and society thrive.

Vision & Mission
Vision Women are the key for a thriving future for their family and community Mission Boosting skills and confidence in women

Core Values
• Genuine care and respect for the dignity of each person • Quality, commitment and spirit of service • Ethical conduct and transparency • Getting others involved in helping those in need email:

Human Resources skills gap in India Only 2.5 million vocational training seats available although about 12.8 million persons enter the labour market every year, 90% without formal training (Directorate General of Employment & Training – Ministry of Labour and Employment) 500 million skilled people needed by 2022 versus the 40 million currently trained (National Skill Development Corporation – Ministry of Finance)

The Kamalini initiative
Women who wanted to help other women launched the first Kamalini Vocational Training Centre in 2007. Since its beginnings with one teacher and two small rooms in Shahpur Jat, an urban village of Delhi, Kamalini has provided hundreds of migrant women, domestic workers and school drop-outs the chance to gain valuable skills to increase their earning power and take better care of their homes and families. We have steadily expanded, garnered recognition from the Delhi Government, opened a second centre in Kishangarh, and run outreach training for rural women in farther villages. To create a new campus of our own, Kamalini promoters of Protsahan Trust teamed with the registered society Educational & Development Initiatives (EDI) to establish the Kamalini Gurgaon Campus to reach thousands more women. Both organizations are registered under Section 80G of the Income Tax Act and by the Ministry of Home Affairs. email:

2007 2008 Kamalini opens first pilot centre in Shahpur Jat, near Siri Fort Kamalini opens second pilot centre in Kishangarh, near Vasant Kunj 2009 Kamalini organizes outreach programmes to rural areas of South Delhi Kamalini obtains funds for the land purchase of a campus of its own 2010 The Big Break: Kamalini’s New Campus Project in Gurgaon. EDI acquired 5 acres of land on Gurgaon-Sohna Road 2011 Kamalini gets approval from Delhi Government under the Technical Education & Community Outreach Scheme (TECOS) 2012 2013 2014 Kamalini gains zoning approval by Haryana Government Construction of the Kamalini Gurgaon Campus Targeted opening of new Kamalini Campus in Gurgaon email:

Kamalini Vocational Training Centres in two urban villages of South Delhi: Shahpur Jat and Kishangarh Courses • Vocational Training: Cutting & Tailoring Hand & Machine Embroidery International and Indian Cooking Basic Computers Handicrafts English Open Schooling and Tuitions Life skills

• •

Kamalini contributes to a thriving future for all
• • • • • • Boosting women’s self-esteem and confidence Strengthening the families Increasing the income-generation possibilities Preparing employees for area businesses Promoting job creation Involving corporate sector...
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