Managerial Economics

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Managerial Economics

School of Distance Education
Bharathiar University, Coimbatore - 641 046

Author: Atmanand
Copyright © 2007, Bharathiar University
All Rights Reserved
Produced and Printed
by
EXCEL BOOKS PRIVATE LIMITED
A-45, Naraina, Phase-I,
New Delhi-110028
for
SCHOOL OF DISTANCE EDUCATION
Bharathiar University
Coimbatore-641046

CONTENTS

Page No.

UNIT-I

Lesson 1
Lesson 2

Lesson 3
Lesson 4

Lesson 5
Lesson 6
Lesson 7

Managerial Economics: Definition, Nature, Scope
Fundamental Concepts of Managerial Economics

Demand Analysis
Elasticity of Demand
UNIT-II

Supply Analysis
Production Function
Theory of Cost

UNIT-III

Lesson 8
Lesson 9

Lesson 10
Lesson 11
Lesson 12

Lesson 13

Lesson 14
Lesson 15
Lesson 16

Lesson 17
Lesson 18

Lesson 19
Lesson 20

Market Structure & Pricing and Output Decisions
Perfect Competition

Monopoly
Monopolistic Competition
Oligopoly

Pricing Strategies

UNIT-IV

Profit Analysis
Cost - Volume - Profit (CVP) Analysis
Investment Analysis

UNIT-V
National Income
Inflation & Monetary Policy

Balance of Payments
Fiscal Policy

115
127

134
142
151

164

183
195
208

223
239

262
2697
17
24
34
49
57
84

MANAGERIAL ECONOMICS

Number of Credit Hours : 3

Subject Description: This course presents the principles of economics, demand analysis, market structure and macro environment and its application in the decision making.

Goals: To enable the students to learn the basic principles of economics and its application in the decision making in the business.

Objectives: On successful completion of the course the students should have:

understood the principles economics.

learnt the demand analysis and various cost aspects in the business.

learnt the market structure and the decision making process for various markets.

learnt the profit, profit policies, cost volumes relationship.

learnt the macro environment of the business.

UNITI

Managerial Economics - meaning, nature and scope - Managerial Economics and business decision making - Role of Managerial Economist - Fundamental concepts of Managerial Economics- Demand Analysis - meaning, determinants and types of demand - Elasticity of demand.

UNIT II

Supply meaning and determinants - production decisions - production functions - Isoquants, Expansion path - Cobb-Douglas function.

Cost concepts - cost - output relationship - Economies and diseconomies of scale - cost functions.

UNITIII

Market structure - characteristics - Pricing and output decisions - methods of pricing - differential pricing - Government intervention and pricing.

UNIT IV

Profit - Meaning and nature - Profit policies - Profit planning and forecasting - Cost volume profit analysis - Investment analysis.

UNIT V

National Income - Business cycle - inflation and deflation - balance of payments - Monetary and Fiscal Policies.
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