International Business Lec Notes

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Teaching Staff
• Associate Professor Yue Wang (course coordinator)
– Call me “Wang” please
• Note: pronounced as “Wong”

Global Business Strategy

– Consultation hours:
• 3-5 pm Thursday
– Room 642 Building E4A

– Contact:
• Email: yue.wang@mq.edu.au
• Phone: 9850 8513

Week1 Introduction:
concepts and issues

• Tutors:
– Miles Yang
– Monica Rouvellas
Week 1

Lecture Programs

2

Principles and Perspectives

• Introduce concepts and frameworks
– Content: the underlying principles
• The need for principles
– Strategy, trade-off, and choice
– Why firms behave as they do

• Economic basis for strategic decision -making

– Context: the institutional and social conditions
• The application of principles requires creativity

• Teaching philosophy
– we teach principles, you develop capabilities
– success depends your ability to match principles with
firm-specific conditions
Week 1

3

4

Assessment (1)

Tutorial Classes

• Individual work (70%):

• Digest and apply the concepts and frameworks

• Assignment (30%)
• Final exam (40%)

– Readings
• Weekly readings on iLearn
• No prescribed textbook

• Group work (30%):

• Group-based activities

– Presentation (30%)

– class discussions (week 2-6)
– group presentation (week 8-13)

• Week 8 – 13 (six groups six presentations)
• Presentation topic material

• Tutorial attendance and participation

– Short case study
» Need to do additional research!

– determine results at the margin

Week 1

Week 1

• Note: cases may be related to the same or previous weeks‟ topics

5

Week 1

6

1

Assessment (2)

Presentation marking criteria

• Individual assignment (30%)
Answers to case questions

5%

Application of concepts/theories

5%

Arguments and analysis

5%

Structure and organization

5%

Research

5%

Peer review average (group-based)

5%

Total

• Case study: due 4:30 pm 17 May (week 10) Friday
– Submit a hard copy to BESS
» Zero for late submission
» Extension of submission granted only under special
circumstances
– Marking criteria
» Answers to case questions
» Application of concepts/theories
» Arguments and analysis
» Structure
» Research
» Written expression

30%

Week 1

7

Week 1

What is strategy (1)

8

What is strategy (2)

• … the determination of the basic long-term
goals and objectives of an enterprise – Alfred
Chandler

• Strategy vs. policy
– Decisions vs. rules for making decisions
– Implementation of strategy can not be delegated

„… strategy is a rule of making decisions‟
– H Igor Ansoff

• … the major policies and plans for achieving
these goals – Kenneth Andrews

• Strategy vs. tactics
– Long-term vs. short-term

• … provides guidelines for coordinating activities
so that the firm can cope with and influence the
changing environment – Hiroyuki Itami
Week 1

– Overall vs. specific

„… operational effectiveness is not strategy‟
– Michael E. Porter
9

What is strategy (3)

10

What is International Business

• Strategy has to do with „big‟ decisions
– ultimately determine a firm‟s success or
failure
– long-term goals
– overall impact

• Narrow definition
– MNE (multinational enterprise)
– FDI (foreign direct investment)

• Broad definition
– Includes








• Strategy is principles for decision-making
– revealed in terms of consistent behavior
– once set, not easy to reverse

Week 1

Week 1

11

International trade
International finance
International accounting
International marketing
International HRM
International management

Week 1

12

2

FDI vs. FPI (1)

What is FDI?
• OECD: Direct investment is a category of cross-border
investment made by a resident in one economy (the direct
investor) with the objective of establishing a lasting
interest in an enterprise (the direct investment enterprise) that is resident in an...
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