Internal and External factors of the UK

Topics: Tourism, England, United Kingdom Pages: 4 (1054 words) Published: June 25, 2014
How the UK inbound and domestic tourism is affected by internal and external factors

Within travel and tourism industry, inbound and domestic tourism factors change a lot, there are Internal and external factors that affect tourism within the UK. The internal factors are; health, safety and security within the UK, accessibility, marketing campaigns, availability of products and services, quality of goods and services and value for money of the UK. The outbound factors are; the exchange rate, travel restrictions, emergence of new markets, competition from other destinations and the weather.

Internal

Health, Safety and Security:
The UK has strict rules about health, safety and security so that tourists can be safe and enjoy their stay in the new destination. The rules are set in place because people act differently when on holidays in new countries or new areas of the UK as they are put in new and different situations.

Accessibility:
Accessibility is a factor that will affect the number of tourists that come to and from the UK. When a country makes it easy for tourists to access the country the tourism will increase. By creating and developing different modes of transport many more people will visit the UK and domestic tourism will increase. An example of making the UK more accessible is the high speed trains that are currently being built, this means that tourists can tour the country in a shorter period of time as well as making it easier to travel for domestic travellers and giving them the opportunity to stay longer in the cities that in turn creates more profit for the economy.

Availability of products and services:
The availability of the products and services a country offers are a factor that normally changes during peak periods such as the school holidays in the summer, Easter breaks and Christmas breaks. This makes things like hotel rooms, activities and restaurants harder to book because they are all full. Tourists need to book early...
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