Hope Study Guide
Consumer Fitness
The bandwagon technique involves persuading people to do something by letting them know others are doing it.
For example, "Everyone else has this product." or "Be part of the in-crowd."
The glittering generalities technique is a generalized statement that is exaggerated.
For example, "Brand X contains greater whitening agents than Brand Y."
The plain folks technique implies there are no surprises or gimmicks because this product is for the common man.
For example, "Just ask George."
The scientific evidence technique provides you the results of surveys or lab tests.
For example, "Four out of five doctors recommend this product."
The testimonial technique uses the words of a famous person to persuade you to get the service or product.
For example, "I use this shampoo, and it makes my hair beautifully manageable." 1. Media images are always realistic representations.
False
2. Unrealistic images influence personal expectations.
True
3. Advertisements often try to make you feel inadequate.
True.
4. Twenty percent of teens who look at images in magazines for three minutes or longer feel badly about themselves afterwards.
False
5. Male body images are NOT influenced by media.
False
6. As a consumer, you are powerless against advertising techniques.
False
7. Each year advertisers spend ________ on advertisements directed at children.
$2,000,000,000
8. The average child sees ___________ commercials each year.
20,000–40,000
9. The average cost of a 30 second television advertisement in the year 2007 cost:
$130,000
10. Approximately ______ % of all teens have clothing advertising alcohol:
20
11. Excessive television watching has been linked to: obesity 12. By the time an individual reaches 18 years-old they will view ______ acts of television/movie violence.
200,000
13. The average child between the ages of 8-18 spends ________ hours per day watching t.v., using the
The bandwagon technique involves persuading people to do something by letting them know others are doing it.
For example, "Everyone else has this product." or "Be part of the in-crowd."
The glittering generalities technique is a generalized statement that is exaggerated.
For example, "Brand X contains greater whitening agents than Brand Y."
The plain folks technique implies there are no surprises or gimmicks because this product is for the common man.
For example, "Just ask George."
The scientific evidence technique provides you the results of surveys or lab tests.
For example, "Four out of five doctors recommend this product."
The testimonial technique uses the words of a famous person to persuade you to get the service or product.
For example, "I use this shampoo, and it makes my hair beautifully manageable." 1. Media images are always realistic representations.
False
2. Unrealistic images influence personal expectations.
True
3. Advertisements often try to make you feel inadequate.
True.
4. Twenty percent of teens who look at images in magazines for three minutes or longer feel badly about themselves afterwards.
False
5. Male body images are NOT influenced by media.
False
6. As a consumer, you are powerless against advertising techniques.
False
7. Each year advertisers spend ________ on advertisements directed at children.
$2,000,000,000
8. The average child sees ___________ commercials each year.
20,000–40,000
9. The average cost of a 30 second television advertisement in the year 2007 cost:
$130,000
10. Approximately ______ % of all teens have clothing advertising alcohol:
20
11. Excessive television watching has been linked to: obesity 12. By the time an individual reaches 18 years-old they will view ______ acts of television/movie violence.
200,000
13. The average child between the ages of 8-18 spends ________ hours per day watching t.v., using the