Ford Case

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Principles of Management Henry Ford – A Great Innovator

Submitted by: Souvik Chowdhury(05) Sachin Hegde (18) Kaustubh Patankar (34) Shishir Sahu (42) Shailendra Rumade (43) Rachana Vichare (54)

Henry Ford In Early Days: Ford was born on July 30, 1863. He was the first child of the six children born to a farmer family in Dearborn, Michigan. A born tinkerer of mechanical equipments, Ford set off at the young age of sixteen to the nearby town of Detroit to work three years as a machinist’s apprentice. After his experience he went back to his home in Dearborn working only part time for Westinghouse Engine Company and spending his spare time working in a small machine shop that he put together on his family’s farm. Ford’s marriage to Clara Bryant in 1888 required him to get a better paying job. In 1891 he started as an engineer for Edison Illuminating Company and was promptly promoted to Chief Engineer. The job required Ford to be on call 24 hours a day. In his on-call time he began to experiment with internal combustion engines and created the “Quadricycle”, the first "horseless carriage", powered by a gasoline engine and riding on four bicycle wheels. This invention led to the founding of Ford Motor Company. Henry Ford was nearly 40 when he founded Ford Motor Co. in 1903. At the time, “horseless carriages” were expensive toys available only to a wealthy few. Yet in just four decades, Ford’s innovative vision of mass production would not only produce the first reliable, affordable “automobile for the masses,” but would also spark a modern industrial revolution. Founder of Ford Motor Company: Ford was always willing to roll the dice, taking calculated risks and dreaming of a better tomorrow. He always dreamed of producing “a car for the common man” and in turn transformed the car from luxury to necessity. In 1903 with $28,000, eleven men, and Ford as Vice President and Chief Engineer, Ford Motor Company was incorporated. They produced only three cars a day and had up to three men working on each. In 1908 the company produced the famous Model T, a reliable and affordable vehicle for the mass market. Ford drove and raced this vehicle at every opportunity to prove how reliable it was. By 1918, half of all cars in the U.S. were a Model T.

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Assembly Line Innovator and Model – T An Astounding Success: Henry Ford was not the inventor of the automobile but his innovations in assemblyline techniques and the introduction of standardized interchangeable parts produced the first mass-production vehicle manufacturing plant, paving the way for the cheap automobiles that turned the United States into a nation of motorists. Ford's innovations called for the worker to stand at one place while the automobile was moved down the "assembly line" on a conveyor belt. Simultaneously, the parts the workers needed were brought to the workstation on another conveyor. Bodies were built on one line; the chassis and drive train were built on another, and the two parts were bolted together at final assembly. It was an extremely efficient method of auto production, and the success of the Model T was in large part due to the low cost associated with Ford's mass production techniques. The first Model T finally rolled out in October 1908. It was affectionately called 'Tin Lizzie,' slang for an obedient and reliable servant. The Model T, priced at $850 and was simple, light, flexible, powerful, and easy to drive. The car was targeted primarily at farmers and had higher than normal ground clearance. In the very first year, Ford set new industry records by manufacturing nearly 10,660 Model Ts. In the second year, 18,257 more Model Ts were produced. With a significant increase in the demand for Model Ts, Ford decided to set up a new factory... Managerial Style and Principles: Ford applied the principles of scientific management of which primary concern was to increase in the productivity through greater efficiency in production and increased pay for...
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