Exploring Early Childhood - Children and the Media

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The quality of television programs is the result of the implementation of the Children’s television standards (CTS) and the classification of Children’s programs by the Australian Broadcasting Authority (ABA). The aim of the ABA is that ‘children should have access to a variety of quality television programs made specifically for them, including Australian drama and non-drama. Quality is ensured by regulations laid down by the ABA.

There are two viewing time classifications in addition to regulations regarding the quality of individual programs and these are:C – Children: People younger than 14 years old. C time is Monday through to Friday 7 am to 8 am and 4 pm to 8.30 pm; and Weekends, and school holidays 7am to 8.30pm. •P – Preschoolers. Children who have not yet started preschool. P time must be within the C times each day and does not have its own specific time slots.

For a television program to be a successful children’s program it needs to be fun, exciting, educational yet interactive. Play School, one of the most famous, popular children’s televisions shows. It has been airing for 47 years and every episode includes a story, a short film, songs and regular educational features such as telling the time with a clock, reading the date from a calendar and learning shapes and numbers. Ensuring a television program encourages children to get up and dance, and get involved is a key factor in successful children’s programs as research shows that television is a key factor in the rising obesity rates within children. This is because children do not want to participate in sporting activities. Study reveals that many Three to four year olds are watching more than 9 ½ hours of television a week. Classification of film and television is also an important factor of a successful children’s program. Television programs are broken up and sorted in categories of suitability for varying age groups
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