Exam 1

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* Question 1
1.67 out of 1.67 points
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 | One major difference between the 1.0 and 2.0 approaches to business communication is that in the 2.0 approach audiences are encouraged to beAnswer | | | | | Selected Answer:|    active participants in the communication.| Response Feedback: | In Business 1.0 approach, messages are scripted by designated communication, approved by someone in authority, distributed through selected channels, and delivered without modification to a passive audience. In the 2.0 approach, customers and other stakeholders participate in, influence, and often take control of conversations in the marketplace. The audience must be active listeners in the 2.0 approach.|

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* Question 2
1.67 out of 1.67 points
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 | To help establish clear guidelines for ethical behavior, many companies provide employees a written Answer | | | | | Selected Answer:|    code of ethics.|
Response Feedback: | Many companies have established an explicit ethics policy by using a written code of ethics to help employees determine what is acceptable. The other answers do not involve any guidelines that a company might provide its employees.|

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* Question 3
1.67 out of 1.67 points
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 | To make your communication more effective,Answer | | | | | Selected Answer:|    clearly address your audience's wants and needs-not yours.| Response Feedback: | An audience-centered approach involves understanding and respecting the members of your audience and making every effort to get your message across in a way that is meaningful to them. The other answers will only make your communication less effective.|

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* Question 4
1.67 out of 1.67 points
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 | An example of horizontal communication isAnswer | | | | | Selected Answer:|    an email message about sick leave sent from one department secretary to a secretary in a different department.| Response Feedback: | Horizontal communication flows between departments to help employees share information, coordinate tasks, and solve complex problems.|

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* Question 5
1.67 out of 1.67 points
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 | Stakeholders affected by the quality of business communication include Answer | | | | | Selected Answer:|    All of these.|
Response Feedback: | Stakeholders are those groups of people affected in some way by the company's actions like customers, employees, shareholders, suppliers, neighbors, the community, the nation, and even the world. The other groups of people are only one subset of all stakeholders.|

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* Question 6
1.67 out of 1.67 points
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 | Communication is the process ofAnswer | | | |
| Selected Answer:|    transferring information and meaning.| Response Feedback: | Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media. The other answers are only part of the communication process.|

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* Question 7
1.67 out of 1.67 points
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 | Attempting to promote products and services to customers who don't know they're being marketed to is known as ________ marketing.Answer | | | | | Selected Answer:|    stealth|
Response Feedback: | A major issue in business communication transparency is stealth marketing, which involves attempting to promote products and services to customers who do not know they are being marketed to. This type of marketing falls under ethical and legal communication and is deceptive because it does not give the target or audience the opportunity to raise their instinctive defenses against the persuasive powers of marketing messages.|

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* Question 8
1.67 out of 1.67 points
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 | An example of downward communication isAnswer | | | | | Selected Answer:|    a sales manager giving instructions to a salesperson.| Response...
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