Essentials of Entrepreneurs

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CFS – BS408 ESSENTIALS OF ENTREPRENEURSHIP
Yoosuf Naeem

Project Director:

Dr. Ahmed Anwar Rector Villa College Yoosuf Naeem Villa College Prof Dr Abtar Kaur Feculty of Education and Languages Open University Malaysia Centre for Foundation Studies Villa College

Module Writer:

Editor:

Developed by:

First Edition, First Printing, May 2012 Copyright © Villa College, May 2012, CFS – BS408 All rights reserved. No part of this work may be reproduced in any form or by any means without the written permission of the President, Villa College. Version May 2012

Table of Contents
Course Guide
Chapter 1 Entrepreneurship in the 21st Century 1.1 Entrepreneurship Revolution 1.2 The Evolution of Entrepreneurship 1.3 Concepts of Entrepreneurship 1.4 Entrepreneurs/ Small Business Owners: A Distinction 1.5 Our Entrepreneurial Economy 1.6 Myths of Entrepreneurship 1.7 Approaches to Entrepreneurship 1.8 Corporate Entrepreneurship Review & Discussion Questions Case Studies Chapter 2 The Entrepreneurial Mind-Set 2.1 The Entrepreneurial Individual 2.2 Common Characteristics Associated with Entrepreneurs 2.3 Entrepreneurial Motivation 2.4 Developing Individual Innovation 2.5 Entrepreneurs Imagination & Creativity Review & Discussion Questions Case Studies viii-xiv 1 2 2 3 3 4 5 7 14 16 18 20 21 22 23 24 27 29 29

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TABLE OF CONTENTS

Chapter 3

Ethics and Entrepreneurship 3.1 Ethics & Law 3.2 Ethics & Business Decisions 3.3 Ethical Considerations in Corporate Entrepreneurship 3.4 Ethical Leadership by Entrepreneurs Review & Discussion Questions Case Studies Entrepreneurial Issues for Startup 4.1 Legal Forms of Entrepreneurial Organisation 4.2 Legal Environment and Entrepreneurship 4.3 Financial Sources for Entrepreneurial Ventures Review & Discussion Questions Case Studies Entrepreneurial Venture Plan 5.1 Opportunity Assessment in Entrepreneurship.. 5.2 Environmental Assessment in Entrepreneurship 5.3 Evaluation of the Venture Plan Review & Discussion Questions Case Studies Entrepreneurial Ventures & Marketing Research 6.1 Marketing Research 6.2 Developing Marketing Concept 6.3 Marketing Stages for Growing Ventures 6.4 Marketing Planning 6.5 Telemarketing & Internet Marketing 6.6 Pricing Strategies Review & Discussion Questions Case Studies

31 32 33 34 35 36 36 38 39 46 48 50 51 54 56 56 59 59 60 61 62 62 64 64 65 66 67 67

Chapter 4

Chapter 5

Chapter 6

TABLE OF CONTENTS



v

Chapter 7

Entrepreneurial Ventures & Financial Analysis 7.1 Importance of Financial Information for Entrepreneurs 7.2 Understanding Key Financial Statements/ Preparing Financial Statements 7.3 Capital Budgeting 7.4 Break Even Analysis 7.5 Ratio Analysis Review & Discussion Questions Case Studies

69 70 70 74 75 76 77 84 85 86 86 87 88 89 92 92 93

Chapter 8

Entrepreneurial Ventures & Business Plan 8.1 What is a Business Plan? 8.2 Benefits of Business Planning 8.3 Pitfalls to Avoid in Planning 8.4 Developing Well Conceived Business Plan 8.5 Elements of a Business Plan 8.6 Presentation of the Business Plan Review & Discussion Questions Case Studies

Chapter 9

Strategic Planning & Entrepreneurship 9.1 The Nature of Planning in Emerging Firms 9.2 Strategic Planning 9.3 Value of Strategic Planning 9.4 Operational Planning 9.5 Overall Planning Process for a Venture Review & Discussion Questions Case Studies

94 95 95 96 96 98 99 99

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TABLE OF CONTENTS

Chapter 10

The Challenge of Entrepreneurial Growth 10.1 Venture Development Stages 10.2 The Entrepreneurial Company in 21st Century 10.3 Understanding the Growth Stage 10.4 The International Environment: Global Opportunities 10.5 Methods of Going International Review & Discussion Questions Case Studies Entrepreneurial Ventures: Valuating the Venture 11.1 Importance of Business Valuation 11.2 Acquisition of an Entrepreneurial Venture 11.3 Analysing the Business 11.4 Establishing Firm’s Value 11.5 The Leveraged Buyout – An Alternative for...
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