Case Study Scott's Miracle Gro Co.
INTRODUCTION
Scotts Miracle-Gro Company was brought together by two of the top leaders in lawn and garden care, Scotts and Miracle-Gro. Merged in 1995 they were the largest lawn and garden company in North America. Scotts was founded in 1868 and Miracle-Gro was founded in 1951.
The Scoot’s Miracle Gro company(SMG) is a marketer for do-it yourself lawn, gardening and home protection products in North America and Europe. This company is dedicated to a beautiful world.
It was founded by Orlando scott in 1868 under the watchful eye of chief executive officer James Hagedorn and they found their niche in developing products for lawn and garden case.
SMG products include fertilizers, plants foods, soils, pest control, grass seed and bird food.
The company consumer brands in north America are Scott’s miracle gro and ortho. Their international brands include miracle gro, evergreen, fertilizers, citation
Problems :- The main problem faced by the company was the health care cost which was taking 20% of the company’s profit.
Reasons:- Half of the 6000 employee’s were over weight or morbidly obese and one quarter of the employee’s smoked. Solutions:- 1. The company’s CEO hagedorn banned the employee’s from smoking inside and outside the organization. 2. He confronted the employee’s and made them aware of the problem’s the company was facing. Eg:- 20% of the company’s profit was being spent on the employee’s healthcare.
What made the CEO ban smoking? After seeing a CNN program late one night in which a doctor was arguing that employer should get serious about the employee’s problem which include, obesity and diabetics. He decided that the only way to tackle this problem was to take a drastic action which would prove beneficial to both the employee’s and the company.
And so he came up with a policy to ban smoking by the employee’s.
Problems on implementing the policies:- 1.
Scotts Miracle-Gro Company was brought together by two of the top leaders in lawn and garden care, Scotts and Miracle-Gro. Merged in 1995 they were the largest lawn and garden company in North America. Scotts was founded in 1868 and Miracle-Gro was founded in 1951.
The Scoot’s Miracle Gro company(SMG) is a marketer for do-it yourself lawn, gardening and home protection products in North America and Europe. This company is dedicated to a beautiful world.
It was founded by Orlando scott in 1868 under the watchful eye of chief executive officer James Hagedorn and they found their niche in developing products for lawn and garden case.
SMG products include fertilizers, plants foods, soils, pest control, grass seed and bird food.
The company consumer brands in north America are Scott’s miracle gro and ortho. Their international brands include miracle gro, evergreen, fertilizers, citation
Problems :- The main problem faced by the company was the health care cost which was taking 20% of the company’s profit.
Reasons:- Half of the 6000 employee’s were over weight or morbidly obese and one quarter of the employee’s smoked. Solutions:- 1. The company’s CEO hagedorn banned the employee’s from smoking inside and outside the organization. 2. He confronted the employee’s and made them aware of the problem’s the company was facing. Eg:- 20% of the company’s profit was being spent on the employee’s healthcare.
What made the CEO ban smoking? After seeing a CNN program late one night in which a doctor was arguing that employer should get serious about the employee’s problem which include, obesity and diabetics. He decided that the only way to tackle this problem was to take a drastic action which would prove beneficial to both the employee’s and the company.
And so he came up with a policy to ban smoking by the employee’s.
Problems on implementing the policies:- 1.