Assaignment
E-COMMERCE (EC)
E-COMMERCE (EC001)
MEMORANDUM
MAY 2011
GENERAL
This memorandum is prepared to assist in the marking process as it indicates (a) the correct answer and (b) how marks should be allocated.
In evaluating answers, markers must keep in mind that the IMM GSM examinations are set on a higher education level and that the student should therefore not only illustrate an adequate understanding of theory, but also insight into the application of knowledge. In addition, the student should illustrate independent critical thinking.
The marker accepts that the student should be familiar with the contents of the learner guide and the prescribed textbook. If, however, factual and correct information is included from other valid academic sources besides the learner guide and the prescribed textbook, such knowledge and insights also qualify for the allocation of marks.
When answering questions the student is required to:
• Read each question carefully and thoroughly before attempting the answer, in order to determine exactly what is required.
• Allocate sufficient time to answer each question in proportion to the marks indicated on the examination paper.
• Number answers clearly and correctly.
• Provide answers in a legible handwritten format.
• Set out the answers in a structured format and formulate statements in full and coherent sentences.
In most papers one mark is normally allocated for each factual statement.
This memorandum should also assist students and student support centres in preparing for future examinations. As the memorandum accompanies the examination paper and is prepared prior to the examination session, it is not able to include areas where the students provided incorrect answers.
The memorandum is also central to the moderating team when performing moderation of examination scripts.
After the release of marks for any examination session, the memorandum becomes public knowledge and is available to students.
Page 2
E-COMMERCE (EC001)
MEMORANDUM
MAY 2011
GENERAL
This memorandum is prepared to assist in the marking process as it indicates (a) the correct answer and (b) how marks should be allocated.
In evaluating answers, markers must keep in mind that the IMM GSM examinations are set on a higher education level and that the student should therefore not only illustrate an adequate understanding of theory, but also insight into the application of knowledge. In addition, the student should illustrate independent critical thinking.
The marker accepts that the student should be familiar with the contents of the learner guide and the prescribed textbook. If, however, factual and correct information is included from other valid academic sources besides the learner guide and the prescribed textbook, such knowledge and insights also qualify for the allocation of marks.
When answering questions the student is required to:
• Read each question carefully and thoroughly before attempting the answer, in order to determine exactly what is required.
• Allocate sufficient time to answer each question in proportion to the marks indicated on the examination paper.
• Number answers clearly and correctly.
• Provide answers in a legible handwritten format.
• Set out the answers in a structured format and formulate statements in full and coherent sentences.
In most papers one mark is normally allocated for each factual statement.
This memorandum should also assist students and student support centres in preparing for future examinations. As the memorandum accompanies the examination paper and is prepared prior to the examination session, it is not able to include areas where the students provided incorrect answers.
The memorandum is also central to the moderating team when performing moderation of examination scripts.
After the release of marks for any examination session, the memorandum becomes public knowledge and is available to students.
Page 2