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Lecture 5: Global Context I
Chapter 6 What is Globalization? What are its driving forces? Specify the basic global strategy and global organizational structure a manager should pursue, and why.
The Importance of Global Business to Canada: * Canada exported over $455 billion * Canada imported over $404 billion * The United Nations has ranked Canada as one of the world’s best countries to live in. * Canada exports nearly 45 % of what it produces * 33% of all Canadian jobs are related to our exports
What is Globalization? * A process involving the integration of world markets and economies * Through cross-border transactions among people, assets, goods and services * Through growth in direct foreign investment * Through transactions increasing economic interdependence
Why is global trade important to the Canadian economy? * Global or international trade between countries around the world improves relationships with allies and has economic benefits such as: * Creating growth in the economy, * Increasing profits, * Providing jobs, and * Raising living standards that improve the * Quality of life.
Management in The Global Context: * International Trade * The export or import of goods or services to consumers in another country. * International Business * Any firm that engages in international trade or investment; also refers to business activities that involve the movement of resources, goods, services, and skills across national boundaries. * International Management * The performance of the management process across national boundaries.

Management in the Global Context: * Multinational Corporation (MNC) A company that operates manufacturing and marketing facilities in two or more countries: managers of the parent firm, whose owners are mostly in the firm’s home country, coordinate the MNC’s operation.
Some Reasons for Expanding Abroad: * Sales expansion

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