INTRODUCTION General Motors Company (GM) is known as one of the world’s top automakers that do business in more than 157 countries. By providing quality vehicle security‚ and information services‚ GM is always listed as one of the best choices that customers from different ages and social classes tend to pick. But recently‚ due to poor management decision‚ the recession of 2008‚ and its inability to be flexible to change and the loss of market share to foreign competitors‚ GM filed for Chapter 11 reorganization
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Why GM Matters is a book written about the history of General Motors Company and the struggle they endured during the 2008 economic recession. The book is broken in three parts; the first part explains what went wrong in General Motors Company including the workers that would be affected if General Motors Company had to move their production to another country or if they had to close the doors on General Motors Company and let Toyota buy them out. The book also discusses in the first part‚ the person
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Summary GM plans to release a new 5 door sedan‚ extended range electric vehicle which will be known as the Volt‚ a promotional image can be seen on the report title page. Our goal is to achieve 100% customer satisfaction so our focus will be on product quality; The Chevy Volt‚ an advanced technology with standard equipment features. We will be the first automobile company to enter this specific industry so to take advantage of our launch of the most fuel efficient car that we will do substantial
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Mergers and Acquisitions Companies often implement corporate-level acquisition strategies to achieve product diversification that can build core competencies. In fact‚ acquisition strategy is the most common means of implementing diversification. For each strategy discussed in the book‚ including diversification and merger and acquisition strategies‚ the company creates value only when its resources‚ capabilities‚ and core competencies are used productively. Companies from different industries
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environment of the GM/Chevrolet Volt and then discusses the target market for this electric extended range vehicle along with a proposed marketing strategy and recommendations. Marketing Environment The market environment refers to all of the forces that affect marketing management’s ability to build and maintain successful relationships with target customers. It consists of both a macro-environment and a micro-environment. Some of the forces can be controlled by the company and some of the
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contents I-COMPANY INFORMATION COMPANY HISTORY 2 COMPANY STRUCTURE & MANAGEMENT 3 PRODUCTS & SERVICES 4 MOST RECENT COMPANY EXPENSIONS & INVESTMENTS 4 GENERAL MOTORS CHALLENGES & OPPORTUNITIES 5 II-INDUDSTRY CONDITION & COMPETITORS AUTOMOTIVE INDUSTRY & COMPETITORS 6 AUTOMOTIVE INDUSTRY CHALLENGES 7 INDUSTRY OPPORTUNITIES 8 III-RATIO & STOCKS ANALYSIS GM TREND ANALYSIS 9 GM‚ FORD & TOYOTA BENCHMARK ANALYSIS 10 STOCK PERFORMANCES 12 IV-CONCLUSION CONCLUSION 14 V-APPENDIX COMPANY FINANCIAL
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Introduction General Motors is an automobile manufacturer that held the title of the largest American automobile company until 2008 and for 77 years held the title of the largest automobile manufacturer in the world (General Motors‚ 2012). The production of the company is established in 35 countries around the world and its automobiles are sold in 192 countries. The headquarters of the company is located in Detroit‚ USA. The automobiles manufactured by General Motors were marketed under many brands –
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uniqueness for the sake of being different. Differentiation is about understanding customers and how GM ’s product can meet their needs. To this extent‚ the quest for differentiation advantage takes us to the heart of business strategy. The fundamental issues of differentiation are also the fundamental issues of business strategy: Who are GM ’s customers? How does GM create value for them? And how does GM do it more effectively and efficiently than anyone else? Because differentiation is about uniqueness
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relations and promotions‚ merchandising; planning‚ buying and inventory‚ Human resources; Personnel‚ training‚ finance: accounting‚ credit. Each floor is assigned a floor manager who reports to the store manager. The staff consists mostly women and the men do more of the inventory and moving of stock. Being that it is the retail industry‚ the organization main focus is to promote great customer service. Customers are the heart of the business. I recall when I got hired the store manager mentioned‚ “without
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Lecture 2: Information and decision making -change is inevitable and business is different from 20 years ago * Information tech in /new workplace * Knowledge workers provide a competitive (decisive) factor * Knowledge/intell capital are irreplaceable resources * Productivity of knowledge worker depends on computer/info compentency -stages of development in e-comm * Secure an online identity * Establish a web presence * Enable ecommerce * Utilize a service app model
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