Differentiate between the marketing concept and the selling concept. The concepts of marketing and selling are derived from 2 simple activities: marketing and selling. These two activities are very similar to a large extent similar though there are a few elements about each of them that differentiate them. Selling can be defined as a process of transferring a product or service to a buyer at a price regardless of his or her need whereas marketing is defined as a process of transferring a product
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Schools embrace a multicultural society; however‚ this can sometimes lead to issues concerning relationships and communication between children or adults and pupils. Culture is the way in which a group of people who share a common language‚ values or religion are identified. Therefore‚ a schoolâ€TMs language‚ rules and policies may be different to what certain individuals from a different cultural background are used to. This can lead to difficulty in communication as some children may not have English
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The five marketing management philosophies are production concept‚ product concept‚ selling concept‚ marketing concept and societal concept. In Apple Company‚ they have applied marketing concept into their business. As we set to know‚ the marketing concept means determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do. The marketing concept used by the Apple company divided into 3 categories which are customer
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customers have had service problems in the past‚ when they are in a hurry or when they have an emergency‚ are examples of: _____ service intensifiers. 4 Personal factors that are stable over time and increase a customer’s sensitivity to how the service should be provided‚ are known as _____ service intensifiers. 5 In this type of trade‚ companies are mostly small and employing fewer than 50 workers‚ which 2/3 work in office and administrative support‚ sales‚ transportation or material-moving jobs. 6
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Why organisations need to change Change management is relevant as though the research finds that change is taking place at an ever-increasing pace‚ the evidence suggests that most change initiatives fail. For example‚ recent CIPD research suggested that less than 60% of re-organisations met their stated objectives which are usually bottom line improvement. This is consistent with other published research. The impact of failures to introduce effective change can also be high: loss of market
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when Miranda should and should not be read‚ provide scenarios of both‚ and discuss my opinion on whether Miranda warnings are still a valid concept in modern society and policing. The rationale for the Miranda decision is that Ernesto Miranda felt that he was compelled by the interrogating officers to give information on the crime thus violating his Fifth Amendment right against self-incrimination and the judicial system did not want this to happen again. Miranda warnings should be used in a
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Explain the marketing concept and its importance to an organization making particular reference to developing relationships with customers. Explain the r/shp concept and its importance to orgns as opposed earlier marketing concepts. Use relevant examples from the Kenya orgns to illustrate your answer. Marketing consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation‚ distribution‚ promotion
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The four concepts which organizations use to design their marketing strategies (product concept‚ production concept‚ selling concept‚ and societal marketing concept) are important because they serve as a guide for businesses to plan and carry out their marketing and selling efforts. The production concept is the oldest of the concepts in business. It proposes that customers prefer products that are cheap and widely available. organizations that focus on this concept are likely to concentrate on
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non-profit organisation (NPO) that is aimed at preserving the beauty and richness of the different cultures found in South Africa by teaching the youth about them. The organisation wants to use the different cultures to help develop‚ and guide young people; to show them how to use these cultures as a source of income and expose them to a number of opportunities that come with the knowledge of these cultures. For a while non-profit organisations‚ did not feel they needed to incorporate marketing as a part
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inevitable response to any major change. If management does not understand‚ accept and make an effort to work with resistance it can undermine the best intentional change efforts. Key words: Internal factors‚ external factors‚ communication ? Embrace Change‚ Not Resist it In today’s world changes are relevant because of multiple factors forcing organizations to change faster than ever before. Change factors included; increased competition‚ globalization‚ technological changes‚ financial upheaval
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