Tutorial Questions – Week 8 1. What factors influence the perceived credibility of an informal information source? List and discuss factors that determine the credibility of formal communication sources of product information. The perceived honesty and objectivity of the source of communication has an enormous influence on how the communication is accepted by the receiver. The major factors are perceived intention of source‚ correct use of celebrity endorsements and the appropriateness of
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Persuasive Advertising Advertising plays an important role in our diverse‚ media-saturated world. It surrounds our everyday lives. It is in everything we do‚ whether we are looking for a number in the phone directory‚ taking a ride down a road‚ or watching TV. According to Jamie Beckett’s article in San Francisco Chronicle‚ “The average U.S. adult is bombarded by 255 advertisements every day--100 on TV‚ 60 in magazines‚ 50 on the radio‚ and 45 in newspapers” (Beckett). More recently‚ Advertising Age estimated
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ANNEXURE I Questionnaire A study on Consumer attitude and perception towards advertisements for social messages in Red Pepper Media. Note: Please proceed only if you watch advertisements. If you do not‚ then kindly return the blank questionnaire. NAME Q1. Gender? Male Female Q2. Which age group do you belong to? 21 years 30 years 31 years 40 years 41 years 50 years Q3. Which monthly household income group do you belong to? Rs. 15‚000
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Mitchell 1 Sharonda Mitchell Miss Emily Clay English 102 June 10‚ 2012 U by Kotex Print Ad Analysis This print advertisement for U by Kotex shows a woman driving a convertible in which the written concept takes the edge off the embarrassment some feel about feminine products. (The N.Y. Times‚ B3) · As I looked at the advertisement‚ it gave me a feeling of calmness with a peace of mind. I felt like I could be that young woman in that car. This advertisement describes the driver holding
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Ads R Us is a novel by Claire Carmichael‚ targeted at a young adolescent audience. It is a dystopian fiction and gives the reader an insight into a world of advertising and how the protagonist of Barrett is affected by it. Obliged to leaving an eco-cult civilisation called Simplicity once his uncle had perished‚ Barrett finds himself with his rich Aunt Kara and Uncle Adrian and spoiled cousin‚ Taylor‚ in The Chattering World; to which he is entirely unfamiliar. In the duration of time that he resides
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of persuasion. In the story of Ads R Us‚ Taylor discovered that she had been lied to about the circumstances of her birth. She is not the natural child of Adrian Stokes and Kara Trent‚ but is the true daughter of Adrian Stokes. Since Taylor was six or seven‚ she was implanted with a series of scanning devices- all about her reactions to the world around her. Her parents had used the readings to rank persuasive techniques for her age group‚ based on how well each ad worked. ‘I’m just a lab rat‚’ (Page
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1) What is Blockbuster’s amortization timetable? Do you think it is appropriate? The Blockbuster’s amortization timetable is 40 years. I think this is not appropriate because it is not the industry standard and should be 5-7 years. 2) What would be the impact on Blockbuster’s 1988 earnings per share if 5 year amortization were applied to this goodwill? This will actually make the company to experience large amount of goodwill and thus their tax liability will increase. 3) What would have been the
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completion of the project. (SHILPA JINDAL) 1|Page PREFACE The title of my project is ETHICAL ISSUES IN ADVERTISING. Advertising can be defined as any paid form of non personal presentation and promotion of ideas‚ goods or services through mass media such as newspapers‚ magazines‚ television or radio by an identified sponsor So basically advertising is a mass communications device through which companies promote or market their product to the consumer‚ and this enables them to make informed
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The most recognizable person in the history of mankind is Jesus Christ. The Christ figure is a representation of a character that has similar characteristics to Christ. Christ figures in literature are typically subtle references that your teacher points out or they are pointed out in plain sight by the author. Physical productions‚ such as movies and television shows have been using the idea of a Christ figure‚ as well. An example of this is The Doctor in the British Sci-Fi show “Doctor Who.” The
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Plan 1. Figures of quantity: hyperbole; meiosis (litotes). 2. Figures of quality: metonymy (synecdoche‚ periphrasis‚ euphemism); irony. 3. Figures of contrast: oxymoron; antithesis. 4. Practical assignment Metonymy‚ another lexical SD‚ - like metaphor - on losing its originality also becomes instrumental in enriching the vocabulary of the language‚ though metonymy is created by a different semantic process and is based on contiguity (nearness) of objects or phenomena. Transference
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