Presented by: Yazeed Albawardi Kapil Dua Maurin Johnson Saida Saidova Stetson University Marketing Decision Making 516 |Fall 2011 Dr. Becky J. Oliphant MBA 1 Who is Chrysler? Chrysler 2011 Super Bowl Commercial – “Born Of Fire” 2 3 Chrysler’s Journey • Entry Level Luxury Car Manufacturer • Major competitors are Ford‚ GM‚ and Toyota • Have experienced one bailout‚ two acquisitions‚ and a bankruptcy 4 Mission & Objectives Mission – “Design and engineer cars that start
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America’s Top Athlete Today’s generation in America is completely surrounded by football‚ especially during the regular season. High school games are played on Fridays while college games are played and televised mainly on Saturdays. All of which are composed of young men working towards the same goal of drafting into the NFL. NFL games are almost completely on Sundays and no one has done a better job of being a team’s quarterback and captain as Tom Brady. Having this past season just finishing
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At the 50th Super Bowl‚ Pokemon celebrates its 20th anniversary with a new advertisement. The new ad motivates its audience to exert a greater endeavour to achieve their goal; it is highlighted in six continuous segment of the video. Each of these sections possess a consumer’s psychological appeal such as the need to achieve‚ the need for aesthetic sensation‚ and the need for attention‚ in order to be effective in transmitting its message to its viewers. For instance‚ the need to achieve is characterized
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Top Ten Quarterbacks 10. Terry Bradshaw: 70-83‚ 4x Super Bowl Champion‚ 2x Super Bowl MVP‚ 4x Conference Champion‚ 1x NFL MVP‚ Only quarterback to win back-to-back Super Bowls Twice. When talking about the greatest quarterback of all time Terry Bradshaw is often overlooked‚ but we cannot forget how great Bradshaw was. Not only is the only quarterback to lead a team to back-to-back titles two on two separate occasions‚ but he also won the league MVP award in 1978. In that season‚ Bradshaw led the
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21/11/2012 Individual work: 1. Choose any ad (print or TV). Explain how the ad uses Maslow’s Hierachy of Needs to sell the product. Explain what type of emotions the ad is trying to appeal to. The ad I chose was: “Hard Times – Coca Cola Commercial” (http://www.youtube.com/watch?v=EnUKurl7Fog). This ad features the ever popular ‘The Simpsons’ (a popular American animated series that debut since 1989). In the ad‚ the main character – C. Montgomery Burns‚ a billionaire‚ has lost his entre lifetime
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Bears The Chicago Bears are the professional football team from Chicago‚ Illinois‚ and forms part of the National Football Conference (NFC) North division of the NFL. The Bears was founded in 1919 and have since won nine NFL Championships and one Super Bowl. The team also hold the NFL record for the most enshrinees in the Pro Football Hall of Fame and the most retired jersey numbers. The Bears have also recorded more regular seasons and overall victories than any other NFL team. Detroit Lions The
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Walter “Sweetness” Payton was a star running back for the Chicago Bears.( n.p.) He created multiple records and earned nine Pro Bowl selections in his amazing career.( Walter Payton n.p.) Payton earned his nickname‚ Sweetness‚ by helping others during his career.(n.p.) Walter Payton Biography confirms he was also known for his charitable work. (n.p). He went to Jackson State and made the starting lineup his freshman year.(Walter Payton n.p.) Payton joined the Chicago Bears in 1975‚ known for both
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only thing u need to be successful. His result in coaching was very successful. His team was NFL champions 3 times and super bowl champions 2 times. Before he was a coach the NFL’s players didn’t work that hard but when Vince made his players work hard they did very good so every team started working hard and made their players disciplined. His team was the first to win the super bowl. Vince Lombardi changed the NFL. If it wasn’t for Vince Lombardi then the NFL wouldn’t be the same today. the United
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Dallas Cowboys from (1990 to 2002)‚ Then he went to play for the Arizona Cardinals from (2003 to 2004). He played NFL football for Fifteen seasons. Was considered the greatest running back in the NFL. With other team members Led his team to three Super Bowl Championships during the 1990s. While he played
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conversation‚ depicting Mr. Tebow either as role model or object of ridicule‚ rapidly subsided. It was a mistake all along‚ though‚ to think that Mr. Tebow was the issue. It was a case of confusing the lightning rod with the lightning. With the Super Bowl game one week away‚ instead of asking ourselves‚ “What is it about Tim Tebow?” we might better ask‚ “What is it about football?” What is it about football that makes it‚ more so than any other American sport‚ the arena for expressing larger societal
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