Pokemon's Advertisement Analysis Essay

At the 50th Super Bowl, Pokemon celebrates its 20th anniversary with a new advertisement. The new ad motivates its audience to exert a greater endeavour to achieve their goal; it is highlighted in six continuous segment of the video. Each of these sections possess a consumer’s psychological appeal such as the need to achieve, the need for aesthetic sensation, and the need for attention, in order to be effective in transmitting its message to its viewers. For instance, the need to achieve is characterized in the ads by a character’s willingness to accomplish a task, which is evident in the first and second segments of the video. In the first segment, the audiences is introduced to a noisy suburban neighbourhood, in which a child is mesmerized by the amazing performance of a flame specialist. Upon witnessing the specialist’s talent, the child was determined to outperform
For example, the third segment of the video features an African American male who watches the previous girl performance on his smartphone. The camera momentarily focus him as a football captain who inspired his teammate to a game. He and his teammates scream “ We can do this” and they left the locker room while taping on a red printed sentence: “ Like no one ever was ”. The red printed sentence refers to the original Pokemon theme song of the television series. The protagonist of the segment has the number 20 Jersey, which hints the Pokemon 20th anniversary. Additionally, their football team’s jersey is jet-black, in contrast to their player’s number and the team’s logo that are red. The composition of the jersey is a reference to the Team Rocket’s uniform, which worn by the antagonist of the series. In other word, it foreshadows that the next segment will be a Pokemon battle between him as the vilain, against the next segment main