RED BULL: THE HYPE & THE BRAND A case study of the world’s most successful energy drink It may be ranked consistently among the worst in taste tests‚ and is rumoured to be a health risk‚ but Red Bull’s dominance over the energy drink market actually depends on such rumours. This company only manufactures and markets one product – and has become very good at it‚ being at the forefront of popular culture without being too outlandish. How did a traditional recipe from Thailand take over the world
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PLAN Red Bull Table of Contents 1. Executive Summary 2. Company Descriptions Red Bull is an energy drink found by Dietrich Mateschitz in Austria in 1984 and began to sell there in 1987 with special marketing strategy‚ which opened up a new product category in the world in the meantime. Red Bull now contains four types including the original Red Bull energy drink and the other one of sugar-free‚ the Red Bull energy shot and Red Bull Cola. With increasing demands of Red Bull‚ it soon
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marketing strategy of Red Bull 04/18/2014 Contents 1. Executive summary 2. Introduction the project 3. Marketing Plan 3.1 Business Mission Statement 3.2 Situation Analysis 3.3 SWOT Analysis 3.4 Objectives 3.5 Target Markets 4. Positioning 5. Marketing Mix 5.1 Product 5.2 Pricing 5.3 Place 5.4 Promotion 6. Conclusions and Recommendation 7. Bibliography 1. Executive summary Red Bull is most popular
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Brand Audit report Red Bull Kenneth Finlay INB 380 global Brand Management Rollins College‚ Fall 2013 Table of contents 1. Background Information 1 1.1 The Brand 1 1.2 Current Industry analysis 2 1.3 Porter 5 Forces 3-4 2. Consumer Analysis 4 2.1 Target markets and segmentations 4 3. Brand Inventory 4 3.1 Brand Elements 4 3.1.1 Brand name 4 3.1.2 Symbols
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2 Executive Summary 2 Current Marketing Situation 2 Market Description 2 Benefits and Product features 2 Product Review 2 Competitive Review 3 Distribution Review 3 SWOT Analysis 3 Strengths 3 Weaknesses 3 Opportunities 3 Threats 3 Objective and Issues 4 Objectives 4 Issues 4 Marketing Strategy 4 Positioning 4 Product
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Pg 3 The Reason for Choosing Red Bull Pg 3 Marketing Audit Pg 4 * Product portfolio Pg 4 * Sales Forecasting Pg 4 * The Macro environment Pg 5-6 * Competitors Pg 6-8 * Swot Analysis Pg 8 Segmentation
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Red Bull Case Study Briley Cienkosz Keiser University Dr. Ralf Wilhelms MKTG 531 October 12‚ 2014 “With as much caffeine as a cup of coffee‚ a can of Red Bull is all about energy. The brand’s promise is that it will increase performance‚ concentration‚ reaction speed‚ vigilance‚ and even well-being. How to tell that story? It is not easy in a cluttered confusing world of canned drinks with energy connotations like Monster‚ Gatorade‚ Coca-Cola and many more. The answer is not taste
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Red Bull Report – Sales Forecasting 2010 Tiago LK‚ Jovan A.‚ Tamas F. BBCi_Principles of Sales 4/20/2010 RED BULL REPORT Red Bull operates within the energy drink sector of the soft drink market and has been the leading market share holder in this area for the past several years. It was founded by Dietrich Mateschitz‚ an Austrian who studied world trade and commerce in Vienna. In 1982‚ Mateschitz came back to Austria from a visit to Thailand with some samples of an energy drink called
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1 what are Red Bull’s greatest strengths and risks as more companies (like Coca-cola‚ Pepsi and Monster) enter the energy drink category and gain market share? Although Red Bull is a young brand‚ it is currently the worldwide market leader in energy drinks. Today‚ Red Bull sells more than 4 billion cans of energy drinks each year in more than 160 countries. As well as being the current market leader‚ Red Bull’s strengths include its marketing strategy and its alliances with distributors. They have
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BRAND AUDIT- RED BULL Index Table of Contents Introduction to brand audit.................................................................................................. 1 1.Background of energy drinks ................................................................................................. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………
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