Week 10: Integrated Marketing Communications Reading: * Marketing Management Chapters 17‚ 18 and 19 * Case: Pepsi-Lipton Brisk Questions: 1. Should Brisk be advertised on primetime TV or with viral ads in the months following the Super Bowl ad? What are the benefits of each media? What are the costs? In this case‚ since the budget is limited‚ the viral ads are more doable for Brisk. The benefits of TV ads: * Broader audience TV has better mass appeal than other forms
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SCAVENGER HUNT Access www.allstays.com Click on the word “Haunted Hotels” at the top of the Homepage. 1. Whose reflection has been seen in the mirror of the lobby of Hollywood’s Roosevelt Hotel? Marilyn Monroe 2. What hotel in Colorado did Stephen King write “The Shining”? Stanley Hotel 3. What well-known hotel is haunted in Hawaii? Hilton Hawaiian Village Beach Resort Spa 4. What hotel in Georgia have guests found copies of their Wall Street Journal
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Laura Lindroth GBS 235 Paper #1 Prof Cherivtch 21 March 2015 Response Paper: Coke and Pepsi Learn to Compete in India 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? There have been several aspects
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awareness‚ and sensitivity training. Legal awareness would be a very important training component due to the overall impact it would have for the organization. This particular component deals with the legal aspect of discriminating; also what you should and should not do when it comes to dealing with people of different backgrounds. If the legal awareness training is successful‚ this could save the company a lot of hardship and money by preventing discrimination lawsuits. Cultural awareness would be another
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the Diet Pepsi cans‚ it is clearly showed that the company had demonstrated an effective halting from the company’s openness with the media. While dealing and handling with the crisis‚ the PR team of Pepsi focused on both their internal and external publics. It is important for an organization to have a strong internal communication as these internal publics helps to convince the external publics of the organization. The internal publics of Pepsi were consists of the employees of Pepsi like executives
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Week 5 Case Assignment MRKT 5000 PepsiCo: “Pepsi Sales Bubble with Limited-Edition Soft Drinks” Case Summary: Pepsi and their partner‚ Suntory‚ are using limited-edition soft drinks to boost market share in the $30 billion Japanese beverage market and keep sales bubbling despite a cola war with Coca-Cola and fierce competition for space on store shelves. No new product is a sure thing‚ but the Japanese market is particularly challenging. Of the 1‚500 beverages launched there every year‚ only
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Beginning with the basics‚ economics is based on scarcity. Price has no connection to morality or “objective value”. Since everything has a cost‚ price is therefore a signal of how scarce a good is. The price also tells us how much the good is worth to the marginal consumer. Knowing that firms are greedy and want to maximize profits‚ the joint operating agreement between the Post and News will lead to one independent newspaper in Denver. If there is only one newspaper‚ then they are solely responsible
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Case study of There’s a Syringe in My Pepsi Can! Background Pepsi-Cola is a soft drink produced by PepsiCo. This soft drink was first introduced on August 28‚ 1898 by pharmacist Caleb Bradham. This paper is a case study of a hoax perpetrated on PepsiCo on June 9‚ 1993. It all began when an 82-year-old man‚ Earl (Tex) Triplett and his wife Mary Triplett said that they had found a syringe similar to that used by diabetics in a can of Diet Pepsi. The can was turned over to their lawyer‚ which could
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Cola Wars Continued – Coke vs. Pepsi in 2006 Reading the case‚ special attention should be paid to the underlying economics of the soft drink industry and its relationship to average profits‚ the relationship between the different stages of the value chain in the industry‚ the relationship between competitive interaction and industry profits‚ and the impact of globalization on industry structure. While preparing the case‚ you should start by carefully characterizing the carbonated soft drink
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Denver Art Museum The Denver Art Museum is one of the few luxuries Colorado residents and tourists alike‚ have the pleasure of experiencing. It is truly a world class facility‚ from the outside in. Within the confines of its walls reside masterpieces from the likes of Monet‚ Degas‚ and Picasso. There is a broad spectrum of art from all corners of the globe represented here. This includes art from various European nations‚ as well as that of far eastern cultures to American Indian design. Each
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