Indian Food Industry Last Updated: June 2013 Introduction The Indian food industry has witnessed strong growth over the past few years. India is the world’s second largest producer of food next to China‚ and has the potential of becoming the biggest producer in the years to come. The total food production in India is likely to double in the next ten years. Indian food service industry is currently worth Rs 2‚47‚680 crore (US$ 41.39 billion) and is expected to grow at the rate of 11
Premium Instant noodles Food processing Food industry
HOW CAN CORNFLAKES COMPANIES EXPAND THE CATEGORY? The Indian breakfast cereal market is a small market when compared to countries like the USA but it is growing rapidly. This segment was valued at $139 million in 2012 and has witnessed a doubling of market growth over the past six years. It is comprised of cold cereals like cornflakes and muesli which represent 60% of the market and hot cereals like oats which represent 40% of the market. The market leader in this segment is Kellogg‚ which is far
Premium Breakfast cereal Breakfast
JAMAL SHAMSIE Department of Management Broad Graduate School of Management Michigan State University East Lansing‚ MI Tel: (517) 432-3518 2342 Coyote Creek Drive Okemos‚ MI 48864 Tel: (517) 347-8078 Fax: (517) 432-1111 e-mail: shamsie@msu.edu CURRENT INTERESTS Study of sources of sustainable competitive advantage‚ with particular emphasis on resource based and knowledge based perspectives. Specific interest in application of resource and knowledge based concepts to creative industries. EDUCATION
Premium Strategic management Management
aciAwareness on trans fats among selected food service operators K.M.Amila Sidheeka‚ S.Thilagamani Department of Food Service Management and Dietetics‚ Avinashilingam Institute For Home Science and Higher Education for Women – University‚ Coimbatore – 641043‚ Tamil Nadu ABSTRACT Food options‚ choices and eating behaviours are influenced by a complex number of factors including the nationality‚ culture‚ community‚ family and the individual’s food likes and dislikes and are affected by global
Premium Nutrition Fatty acid Unsaturated fat
PART TWO COUNTRY DIFFERENCES One of the interesting aspects of Hindu culture is the reverence for the cow‚ which Hindus see as a gift of the gods to the human race. The sacred status of the cow created some unique problems for McDonald’s when it entered India in the 1990s‚ since devout Hindus do not eat beef (and many are also vegetarians). The accompanying Management Focus looks at how McDonald’s dealt with that challenge. Economic Implications of Hinduism Max Weber‚ who is famous for expounding
Premium Saudi Arabia Islam Sharia
EXECUTIVE SUMMARY Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the crucial word in the above sentence is “procedure "‚ hence marketing incorporates researching‚ advertising‚ selling‚ and distributing your products or services. Hence we planned to focus on one of the best known brands worldwide‚ McDonald’s Corporation. The following executive summary presents the key marketing aspects of McDonald’s Corporation and should be read
Premium Marketing
McDonald ’s Marketing Program The story of McDonald’s began in 1940 when Dick and Mac McDonald open their first car hop in San Bernardino‚ CA which had a large menu and employees served customers while they sat in their vehicles. In 1948 the brothers redesigned the location to include a walk-up self-service counter and drive-in‚ simplified the menu to only 9 items and opened a second location. In addition to burgers and fries‚ the McDonald’s brothers served milkshakes made with an appliance
Premium Fast food
Apple’s iPhone‚ The Game Changer of Smartphones TABLE OF CONTENTS Did it unfold rapidly or did it take a long time to develop as it evolved through various incarnations? Did the innovation change “the rules of the game”? Was there another parallel innovation/development that “enabled” this innovation to take root? Did it lead to the displacement of some competitors‚ with their positions being assumed by newer players in the industry? How have customers responded
Premium Apple Inc.
A Seminar Report On “RURAL MARKETING” Submitted in the partial fulfillment of the award of PG Degree of Master of Business Administration Session 2008-09 Submitted To: Department of Management Studies‚ Submitted By:Ravi MBA 4th sem. (Marketing) Jaipur 1 Executive Summary A debate continued for a long time amongst the Indian marketers‚ both practitioners & academicians‚ on the justification for the existence of the distinct discipline of rural marketing. Consequently‚ two schools
Premium Marketing
Affluent to the Impoverished Introduction "Can we still claim the status of ’the greatest ’ when one out of two Americans is living in poverty or near the poverty line?” According to Cornel West and Tavis Smiley- “Poverty in America has been given a new face; the poor are no longer disheveled vagrants who push carts down the streets.” The two men took a poverty tour in order to gain a real perspective on the poor‚ one where they could absorb the up close and personal lifestyles and backgrounds
Premium Poverty United States Poverty in the United States