preferring dry dog food price and convenience may trump superior quality ingredients. Therefore instead of distributing Breeder’s Mix to supermarkets the distribution should be adjusted to cater to pet specialty stores pet superstores such as PetSmart and Petco and veterinarian offices. The distribution could even be expanded to whole food stores who promote healthy lifestyles. The test market should also be expanded beyond Boston to other select cities in order to prepare for a national roll−out of
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Memo: The primary audience is business owners that are involved with the pet industry in some manner. The purpose is to inform business owners of the growing industry that continues to profit off of luxury products. This summary would be featured in a newsletter sent out to big businesses that are involved in the pet industry. I chose this type of language to appeal to the more sophisticated business world. I believe businesses and companies will respond to this in a positive manner and will be
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Yorktown Technologies Case Analysis By Case Recap Yorktown Technologies is a fairly new company that is marketing and introducing GloFish into the market. In 2002 Yorktown raised $500‚000 fro investors under the projection that it would have $4‚000‚000 in profits in 2004. Sadly the company only had $500‚000 in revenues and had an outstanding $620‚000 in expenses leaving the company $120‚000 in the red (Roger A. Kerin‚ 2010). Alan Blake of Yorktown Technologies is searching for what to tell
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Strategic Plan Part I Business 475 February 1‚ 2011 Strategic Plan Part I Individual Assignment: Strategic Plan‚ Part I: Conceptualizing a Business * Write a 1‚050- to 1‚400-word paper in which you explain the importance of your selected business’s vision‚ mission‚ and values in determining your strategic direction. Include the following: * Define your business‚ products or services‚ and customers by developing a mission statement. Ensure that you are differentiating your product
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consequence inconsiderate accidents” in the house. Well‚ now is the time to teach the dog the house is not made for poop! I am going to assume you have a crate that is large enough for “poochie.” If not‚ you need to buy one from a pet store‚ such as PetsMart or Petco. If you are planning to buy one‚ be sure it does not make the dog too confined. I recommend the cage style kennel‚ it benefits for the dog to see around and feel if it was socializing with the surroundings. A lot of people have misunderstanding
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categories with annual growth of 6-8% US $8 billion market in 2004 Industry highly fragmented no company hold a market share of greater than 10% Majority of sales made through pet supply stores only two national retailers in this category: PetsMart and Petco. Sales fairly stable Spectrum Brands sales organization differs depending on the industry and their brands. Rayovac and Remington sales force is organized by distributions channel and geographically‚ it aims to strengthen relationships with
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i. Less than half of the 65 million U.S dog owners c. Dog food distribution channels; sales per distribution channel i. Supermarkets dispense 36% which represents $3.6 billion ii. The other 64% go to mass merchandisers 1. Wal-mart 25% 2. Petco/Petsmart 20% 3. Farm/feed stores 7% 4. Veterinarians 6% 5. Internet and independent pet stores 6% d. Number of manufacturers and brands; top sellers market share; major brands; i. There are about 50 manufacturers and 350 different brands ii. The
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Case Study – Project Guide IT2506 E-Business Applications AY2013-2014‚ S1 Case Study – Project Guide Introduction The Case Study Project will take place between Weeks 1-12‚ culminating in a formal group presentation in Week 16. All work is conducted during your regularly schedule LAB/Tutorial/eLearning sessions. The goal of the project‚ simply put‚ is for students to learn what makes an e-business (e.g eCommerce‚ B2C) successful‚ and which factors lead to failure. Schedule The project
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washing and drying. When getting prepared to give your furry-friend a bath‚ make sure you have shampoo‚ conditioner‚ a brush‚ a scooping device‚ and many towels (make sure to include one for yourself). Go to your neighborhood pet store such as PetSmart or Petco for a wide range of variety. When choosing the right products for your dog‚ the most important thing to consider is their skin condition. This can get tricky if you’re not sure of a condition he/she may or may not have. When in doubt‚ check with
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attractive news for Zenith Pet Foods. Supermarket distribution consists of the largest retail channel for dog food. They dispense 36% of all dog food sold in the US while the other 64% of dog food is sold by mass merchandisers such as Walmart‚ Petco‚ Petsmart‚ and Veterinarians. The goal of Zenith Pet Foods is to promote their high quality product that is sold at dog shows and to eventually sell large quantities to supermarkets. Show Circuit is one of the costliest dog food
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