an Appropriate Strategy 3.2 SWOT Analysis 3.3 Ansoff Matrix Model 4. Usage of 7P in Marketing Strategy and Marketing Tactics 5. Conclusion 6. References 1. Introduction of Maxi-Cash Financial Services Corporation Ltd Maxi-Cash Financial Services Corporation Ltd is a first public listed company of pawnbroking and the retail and trading of pre-owned jewellery and watches in Singapore. Initially‚ the company started their services in 2008 as a private company under the name of “World Class Financial
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managed to set up the legendary first and only major mercenary air force in the world: the American Volunteer Group (AVG)‚ or Flying Tigers‚ who were made up entirely of Americans despite the fact that America was not yet at war (Regan). Flying the P-40 Tomahawk‚ they successfully defended the Burma Road and South China‚ set up a highly complex early warning and communications system across Yunnan Province‚ and by their disbandment in early 1942 (due to America’s state of war) toted a 4:1 kill ratio
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Table of Contents EXECUTIVE SUMMARY 2 KEY FIGURES 3 1. SWOT ANALYSIS: 3 1.1: Strengths 3 1.2: Weaknesses 4 1.3: Opportunities 4 1.4. Threats 4 2. COMPETITOR ANALYSIS 5 3. BRAND ASSESSMENT 5 4. THE MARKETING MIX – 4PS 6 5. STRATEGIC BRAND MANAGEMENT 6 REFERENCES 7 EXECUTIVE SUMMARY The purpose of this integrated marking communications strategy is to create a cohesive identity of brand image and a positioning that customers will recognize and relate to in any content (Insight
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C OMPARATIVE E CONOMIC G ROWTH THE P OST -M AO E RA IN C HINA AND I NDIA IN Edward J. Sappin Chinese Economic Reform since 1978 April 21‚ 2003 INTRODUCTION India and China are the two nations with the largest populations on the planet. They are similar in many ways as both have diverse ethnic minorities‚ well-educated segments of their populations‚ and relatively stable governments. Nevertheless since 1978 China’s gross GDP and GDP per capita have grown at high levels while
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importance of e-learning in the modern business context E-Learning The challenges associated with introducing e-learning within organisations 1. Introduction: what is e-learning? 1E-learning is “the use of Internet and digital technologies to create experiences that educate fellow human beings” (Horton‚ 2001).Electronic learning is a term which is normally referred to computerised based learning. E-learning involves
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P&G Pampers Diapers Market Analysis Introduction The product I chose is Pampers brand diapers‚ the largest brand of Procter & Gamble Company. It is an American global and diverse company that provides consumer packaged goods in the areas of beauty and grooming‚ health and well-being‚ and household care. According to Rehtmeyer (2010)‚ P & G’s products are sold in more than 180 countries and its goal is to provide products of superior quality and value to improve the lives of world’s
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pdf ) The official website is build upon a Service Oriented Architecture and mashups to ensure the following products and services to both customers and suppliers: -Online store -Updated e-catalogues of products -E-search -Attractive and informative video presentations -Store locator -The company history -Well-structured FAQ -Facts and figures -Awards All the above mentioned services and information offer a complete view of what Freitag.ch really is and how it works‚ appealing many
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programmers and engineers‚ is the process of exchanging goods for services or vice versa‚ with interested clients within or outside the immediate environment over the web. The aspect of E-Transaction is a relatively small aspect of the larger body called Electronic-Commerce‚ which is commonly known as e-commerce or e-comm‚ which refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Looking at the current case in the country
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the stories‚ “The Perks of Being a Wallflower”‚ by Stephen Chbosky‚ and “A & P”‚ by John Updike‚ the two stories very similarly relay the ways that people seek to find greater understanding of themselves in the most confusing‚ chaotic times. This is just one prime example of a strong resemblance between these two stories. As the reader‚ the theme and symbolism of these stories share many commonalities. In both “A & P” and “The Perks of Being a Wallflower”‚ the relevant theme expressed amongst both
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Q. Explain how T.S Eliot’s poems “Rhapsody on a Windy Night” and “Preludes” express modernist concerns Modernist concerns are expressed through T.S Eliot’s poems ‘Rhapsody on a Windy Night’ and ‘Preludes’. Eliot uses his fragmented childhood experiences and his thoughts on the squalor modern life to express the issues of meaningless life‚ isolation‚ the alienation and loneliness that the humans feel and lastly the damaged psyche of humanity. The issues of meaningless life is expressed through complex
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