"Marketing myopia in coca cola" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Coca-Cola Marketing

    • 5926 Words
    • 24 Pages

    MARKETING ANALYSIS By Saqib Rizvi PGDM(Communications) Roll No.- 27 SIMSR Table of Contents… TOPIC | PAGE NUMBER | The beginning | 3 | Coca-Cola history | 3 | Coca-Cola worldwide and in India | 5 | Logo design | 6 | Slogans | 7 | Pricing | 7 | Targeting and segmentation | 8 | Positioning | 9 | An example of segmentation and positioning | 9 | Distribution System in India | 11 | Market share | 12 | Promotions | 13 | Swot analysis | 17 | Pestle analysis | 18

    Premium Coca-Cola

    • 5926 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Marketing and Coca Cola

    • 1504 Words
    • 7 Pages

    Coca Cola Coca-Cola is one of the most widely used soft drink in the world. The company has very efficient and extensive distribution system in the world. There is a great variety of brands offered by Coca-cola throughout the world like Diet coke‚ sprite‚ Fanta‚ Rc cola‚ Minute made etc. you can find the Coca-cola soft drinks anywhere in every country of the world. The ’Coca-Cola’ brand has been adopted the strategy of global marketing. They are considering the whole world as single market place

    Premium Coca-Cola Marketing Soft drink

    • 1504 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Marketing and Coca-cola

    • 3459 Words
    • 14 Pages

    Number and Title: Marketing Principles (Unit 4) Unit Level: 4 Assignment Ref. Number: F/601/0556 Module Tutor: Raja Khan Email: raja@guildhall.ac Date Set: 25/05/2012 Learning Outcome The aim of this assignment is to measure the outcome of students’ learning in terms of knowledge acquired‚ understanding developed and skills or abilities gained in relation to achieve the learning outcomes (LO) and criteria (i.e. P‚M‚D): LO1: Understand the concept and process of marketing. LO2: Be able

    Premium Marketing

    • 3459 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Coca-Cola Marketing

    • 5075 Words
    • 21 Pages

    Product: Coca-Cola Business Name: The Coca-Cola Company Tagline: “Enjoy Coca-Cola” (2012) Table of Contents: Executive Summary I. External Environment Analysis -Definition of Industry -Macroenvironment * Demographic * Economic * Natural/Ecological * Technological * Political * Cultural/Sociological -Threats and Opportunities II. Analysis of Internal Environment -Overview of company -Microenvironment * Suppliers * Marketing Intermediaries

    Premium Coca-Cola

    • 5075 Words
    • 21 Pages
    Good Essays
  • Best Essays

    Marketing for Coca Cola

    • 3055 Words
    • 13 Pages

    the changing marketing environment of Coca Cola. Before Neville Isdell was brought out of retirement in 2004‚ Coca Cola’s main product focus was single mindedly devoted to the traditional cola‚ producing ‘syrupy concentrate for bottlers‚ under license‚ to transform into the world’s favourite drink.’(Jobber‚ 2010) But in the face of changing consumer’s attitudes towards soft drinks and the pushing of healthier choices by the state governments‚ (Fresh! Healthy Vending‚ 2010) Coca Cola was slowly losing

    Premium Coca-Cola Soft drink

    • 3055 Words
    • 13 Pages
    Best Essays
  • Better Essays

    Coca Cola Marketing

    • 1434 Words
    • 6 Pages

    I. INTRODUCTION (Coca Cola Christmas (Image) 2011) (Coca Cola (Image) 2011) Coca Cola uncropped (Image) 2011) In my assignment‚ I am asked to do research and collect enough information on any organization that I want to do. I have chosen “The Coca Cola Company” because I am a big fan of Coke(. After I have done research and collected everything I need from the organization‚ In task 1‚ I have to

    Premium Coca-Cola

    • 1434 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Marketing Coca Cola

    • 810 Words
    • 4 Pages

    Leader in Beverage Industry Being the leader in the beverage industry Coca-Cola Company is one “of the most powerful companies on the globe” (Petanjek‚ 2013). The primary competitor of Coca-Cola Company is PepsiCo (“Bottled and Canned‚” n.d.). A 2012 article in Beverage Digest claimed that both Coca-Cola and PepsiCo together held nearly 90% of the soda market (Lambert‚ 2012). Furthermore‚ Beverage Digest reported Coca-Cola outperformed PepsiCo in both carbonated soft drinks (CSDs) and liquid refreshment

    Premium Coca-Cola

    • 810 Words
    • 4 Pages
    Powerful Essays
  • Best Essays

    Coca-Cola Marketing Plan

    • 2544 Words
    • 11 Pages

    The Coca-Cola Company MKT300 October 8‚ 2008 A. Introduction The Coca-Cola Company is the world’s largest beverage company‚ operating in over 200 countries with a product line that includes over 2‚800 diverse items.  The company’s primary responsibility is to develop concentrates‚ beverage bases and syrups‚ which are sold to bottling companies that comprise the world’s largest beverage distribution system.  In addition to product development‚ the Coca-Cola Company is responsible for product

    Premium Coca-Cola

    • 2544 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    summary The principal activities of the Coca-Cola Company are the manufacture‚ distribution and marketing of nonalcoholic beverage concentrates and syrups. The Group owns or licenses and markets more than 500 nonalcoholic beverage brands‚ primarily sparkling beverages. Coca-cola also distributes a variety of still beverages‚ such as waters‚ enhanced waters‚ juices and juice drinks‚ ready-to-drink teas and coffees‚ and energy and sports drinks. Coca-Cola manufactures‚ or authorizes bottling partners

    Premium Coca-Cola Marketing Soft drink

    • 1850 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Coca-cola Marketing Plan

    • 4606 Words
    • 20 Pages

    Koch 1 Marketing Plan for Coca-Cola Company Coca-Cola Company Marketing Plan Daniel Koch Buena Vista University March 2013 Koch 2 Table of Contents Executive Summary…………………………………………………………………….3 Company Description…………………………………………………………………...4 Industry Analysis………………………………………………………………………..6 Target Market…………………………………………………………………………...8 The Four P’s……………………………………………………………………………..11 Evaluation of Marketing Mix…………………………………………………………....13 Works Cited……………………………………………………………………………

    Premium Coca-Cola

    • 4606 Words
    • 20 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50