Status and prospects of development of advertisement in the Republic of Kazakhstan 1.2 Specificity and structure of the advertising market in Kazakhstan Advertising is an important part of marketing communications and serves as a tool to create an external competitive advantage. It is impossible to imagine the work of the modern enterprise without advertising. The company must declare its existence on the market about its product and attract potential customers and create an image of a reliable
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Certain techniques of language and layout structures are often utilised in a variety of written media‚ such as magazines‚ books and newspapers‚ in order to manipulate the target audience’s opinions and beliefs. A journalist and their article’s motives can be deconstructed by considering five specific areas: the purpose and message of the article‚ the target audience and their susceptibility to persuasion‚ the language techniques being used‚ the bias of the article and lastly‚ the tone of the article
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In 1970‚ the New York Times has published an advertisement for a book with the final rating “It is the Real Thing!”‚ a slogan generally used by the Coca-Cola company in presenting their product. This situation arouses the question whether it is infringement or not using this theme for the diary of a Harlem Schoolteacher by Jim Haskins. This essay will contain arguments against the possibility to use this theme. On the one hand there always is a connection between company and its marketing slogans
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Advertisement and Sciences – Five diverse views Being primarily consumers‚ our view on advertisement is extremely biased. We consider most of it as excessively annoying and censure the advertising industry while at the same time we are highly receptive to their efforts‚ and as if that was not enough we take part in collegiate neurological studies on consumer behaviour. The advertising industry uses our behaviour as a tool and the better they become the less we are annoyed by all the banners
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PBI 1052 English in the Media 2012 Did you know? By Noorhafeeqa Sefri officially Hey‚ did you know when UNIMAS was incorporated? If you all out there don‟t know when the existence of UNIMAS is‚ let me tell you then. University Malaysia Sarawak or known as UNIMAS was officially incorporated on 24th December 1992. With about 30 academic staff‚ the University started with the first batch of 118 students on 8th August 19 93. Two academics support centre were also established: the Centre
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representation on magazines and fashion shows. While magazines and fashion shows have a big impact on making fashion trends known‚ it also has some problems on the way it represents it. Fashion is well known to link beauty with body image‚ particularly with thin body image and that influences people with a fuller body image to not have confidence and being insecure about themselves. The Fashion industry interconnected with advertisement. Fashion cannot go anywhere without the help of advertisement. Magazines
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This takes into account the fact that not all sexual images are sexist‚ and not all sexist images are sexual in nature (Jones 212). Various amounts of companies use advertisement to display their products‚ these companies can spend anywhere from hundreds of thousands of dollars to millions. The media is another source of advertisement where a company can spend millions just for thirty seconds in between television shows. Not very many people pay attention to the commercials these days‚ especially
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begun to show more devotion for a soulmate relationship‚ in which both spouses are equal. Print advertisements are one aspect that helps contribute to maintaining patriarchal love. The advertisements display multiple aspects of patriarchal love which heavily influences individuals of our society. Patriarchal advertisements are mainly displayed using a male perspective. The main goal of the advertisements is to show what would make a woman appropriate or desirable for a man. In a patriarchal relationship
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Cosmetic Advertisements People believe cosmetic products are the answers to facial perfection. This often happens because cosmetic advertising creates an illusion that cosmetic products are the source to real beauty. People that are trying to fill that void in their lives took towards cosmetic products to fill the void. People follow cosmetic advertisements in learning that one can achieve true beauty using makeup. Cosmetic advertisements teach that the more cosmetic products a person
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easily targeted and exposed especially in the magazines that are sold. The documentary “Killing Us Softly 4”‚ places emphases on the misconception of the advertisements that people see on a daily basis. In this advertisement by belk‚ the main item being sold is her floral maxi dress and the items she is holding as well. The subtitle “Welcome to pretty in prints” clearly dictates that the model’s floral maxi dress is the main focus of the advertisement and that the viewer’s eyes should be drawn to
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