Advertisement in Kazakhstan
Status and prospects of development of advertisement in the Republic of Kazakhstan
1.2 Specificity and structure of the advertising market in Kazakhstan
Advertising is an important part of marketing communications and serves as a tool to create an external competitive advantage. It is impossible to imagine the work of the modern enterprise without advertising. The company must declare its existence on the market about its product and attract potential customers and create an image of a reliable partner. And if the companies did not have to think much about selling products, government was engaged in that, now in the marketplace every company is at its own risk and have to decide what it will produce and how to sell, which would also use funds. Since in the present circumstances any entrepreneur can produce what it considers it necessary and possible, the number of producers of similar products becomes very large. And each of them strives to win the market. This encourages organizations to take various steps to promote sales. These actions include improving product quality and effectiveness of promotional activities.
The foundation of modern enterprise management system is marketing, transforming objectives in the firm's strategy for its conduct in the market. Visual representation in the direct continuation of the marketing strategies - this is the promotional activities of the company, which faces directly to the consumer and is the basis of complex marketing communications. In this case, promotional activities, as well as any other, must be continuously developed within a strategic planning company. As practice shows, often planning promotional activities of the enterprise is without marketing strategies, in isolation from marketing companies. This leads to the fact that the cost of advertising increases and its efficiency is reduced.
Overall assessment of the effectiveness of advertising can provide information on feasibility and effectiveness of the
1.2 Specificity and structure of the advertising market in Kazakhstan
Advertising is an important part of marketing communications and serves as a tool to create an external competitive advantage. It is impossible to imagine the work of the modern enterprise without advertising. The company must declare its existence on the market about its product and attract potential customers and create an image of a reliable partner. And if the companies did not have to think much about selling products, government was engaged in that, now in the marketplace every company is at its own risk and have to decide what it will produce and how to sell, which would also use funds. Since in the present circumstances any entrepreneur can produce what it considers it necessary and possible, the number of producers of similar products becomes very large. And each of them strives to win the market. This encourages organizations to take various steps to promote sales. These actions include improving product quality and effectiveness of promotional activities.
The foundation of modern enterprise management system is marketing, transforming objectives in the firm's strategy for its conduct in the market. Visual representation in the direct continuation of the marketing strategies - this is the promotional activities of the company, which faces directly to the consumer and is the basis of complex marketing communications. In this case, promotional activities, as well as any other, must be continuously developed within a strategic planning company. As practice shows, often planning promotional activities of the enterprise is without marketing strategies, in isolation from marketing companies. This leads to the fact that the cost of advertising increases and its efficiency is reduced.
Overall assessment of the effectiveness of advertising can provide information on feasibility and effectiveness of the