Managing emotions 3. Motivating yourself 4. Recognizing and understanding other peoples emotions (empathy). 5. Managing relationships i.e. managing other peoples emotions. Define each quadrant of the model+ examples Logic = Facts‚ data‚ computer based models. Use office example Bargaining = high levels of intuition and general intelligence through communication. Use market stall example‚ or buying goods in china. Compromise = Less skilled negotiators use. Accepting less money to get something
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Maxime ROZIER Yao LIU Marion DOMANSKI TABLE OF CONTENTS GAELLE’S PART PORTER’S 5 + 1 FORCES Competitive Rivalry within an Industry Very high – Kraft Foods has to face a lot of competition International: Nestlé and Danone are the two main competitors. There are present worldwide and exploit the same segments as Kraft Foods. National: Companies which are present in only one country but which propose products such as biscuits‚ dairy products… Example: Michel & Augustin‚ St Michel
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Kraft Foods Romania Kraft Foods Romania Tudor Corneliu Master Fabiz‚ An II‚ Gr. II 12/23/2011 Tudor Corneliu Master Fabiz‚ An II‚ Gr. II 12/23/2011 Contents 1. Kraft Foods Int 1 1.1. History 2 1.2. The Business 2 1.3. Sales evolution 3 1.4. MNE characteristics 4 2. The internationalization process of Kraft Foods 5 2.1. Kraft Foods in Romania 5 2.2. 2008/2009 turn around 6 3. Kraft Foods strategic management 7 3.1. Kraft foods mission‚ vision
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Deromedi‚ CEO Kraft Foods From: ‚ Assistant Vice President Kraft Foods RE: Kraft Foods The reason for this memo is to address the negative media attention our company has been receiving in regards to our products lacking nutrition. Health and fitness has been a growing concern in the United States. Many companies have begun to offer more nutritious and less fat filled food products. We could see a drop in sales if more consumers begin to see us as only producing unhealthy food products. Changes
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since October 2003. While this may be a large decrease‚ some economists say that it may not matter much because people seem to be borrowing and spending more money no matter how little confidence they have in the economy. The industrial production (based on output from U.S factories‚ mines and utilities) of the U.S. has fallen drastically as well after hurricane Katrina. The fall was quite substantial at 1.3%‚ to the lowest it has been since January of 1982. This drop was because of a decline in
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Kraft food is in more than 170 countries around the world‚ were Hansen’s is located in Corona California. Kraft foods and Hansen’s both have face book and tweeter page. The Kraft website has more users friendly you can go on there and click on the different products and on some of the products they offer coupons and pretty detail description of the product. There is so much on the Kraft website that it can be over whelming because there are so many options on the page. Hansen’s website is nice
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Kraft Foods Memorandum Date: February 1‚ 2005 To: David Smith‚ CEO Copy: David Johnson‚ CEO of North America; Donna King‚ Investor Relations Director; Jane Houston‚ General Counsel; Matt Conrad‚ Advertising and Marketing Director; Michael Mudd‚ Obesity Strategy Director From: Alex Murray‚ Communication Director Subject: Advertising campaigns led to increase in child obesity In response to critic about targeting children under 12 in advertising unhealthy food which lead to the increase
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Kraft background description Kraft is the largest branded food and beverage company in North America and the second largest in the world. It operates in more than 150 countries worldwide. Kraft Foods markets the world’s favorite food and beverage brands in five product sectors namely the snacks‚ beverages‚ cheese and dairy‚ grocery and convenient meals. Kraft also has 35 major brands with more than 100 years of remarkable achievements in products such as the Oscar Mayer meats‚ Maxwell House coffee
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Resource Based View Resource based view focuses on the resources and capabilities possessed by the firm to analyze the profitability and value (Wernerfelt‚ 1984‚ Barney‚ 1986‚ Makhija‚ 2003). Unlike to traditional strategic view‚ which considers the firm in terms of competitive environment‚ resource based view offers the assumption that how to out perform competitors based upon firm-specific resources and capabilities (Das and Teng‚ 2000). Wernerfelt (1984) gave the definition of resource as tangible
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The resource based view of the firm (RBV) deals with the concept that by understanding the internal resource base and core competences‚ the management of a business will be able to employ this specific knowledge to create and sustain a competitive advantage. The RBV promotes the idea of firm heterogeneity and the notion that the conscious and tacit development of idiosyncratic bundles of resources and competences will provide competitive advantage. This is in contrast to the traditional analysis
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