IMPACTING SUSTAINABLE INTERNATIONALIZATION: A CASE OF MULTINATIONAL COMPANY Renata Korsakienė1‚ Aneta Baranauskienė2 Vilnius Gediminas Technical University Sauletekio av. 11‚ 11‚ LT-10223 Vilnius‚ Lithuania E-mail: 1renatakorsa@takas.lt; 2vvfievk@vgtu.lt Received 18 December 2010; accepted 25 June 2011 Abstract. Presented paper aims to investigate internationalization of multinational company by exploring the main proactive and reactive factors impacting internationalization process. The authors
Premium Baltic Sea Estonia Sugar
Introduction…………………………………………………………………………………..3 The internationalization of Zumba…………………………………………………..…..…….3 Zumba’s global business model……………..…………………………..…………………….4 Conclusion……..…………………………………………………………………………......5 Bibliography……………………………………………………………………….……...….6 Introduction This report analyzes the internationalization and the global business model of Zumba Fitness project. The first section provides the interpretation of Zumba’s internationalization explaining what internationalization model was chosen
Premium Marketing Business process modeling Strategic management
enterprises from emerging markets (EM MNEs) have significantly risen over the past decade. In the paper at hand we analyze the present state of research regarding the motivations of EM MNEs to go abroad‚ their paths of internationalization and the implications of internationalization on financial performance metrics. We discuss prevailing models and frameworks and point out weaknesses of existing explanations. This paper aims at highlighting research gaps and coming up with implications for future
Premium Developed country Emerging markets Developing country
LUND UNIVERSITY School of Economics and Management Department of Economics Internationalization of Chinese MNEs and Dunning’s Eclectic (OLI) Paradigm: A Case study of Huawei Technologies Corporation’s Internationalization Strategy Author: Beiguang Zhu Supervisor: Professor Sonja Opper Master Thesis June 2008 Acknowledgements I would like to express my gratitude to all those who gave me the possibility to complete this thesis. I am deeply indebted to my supervisor Professor Sonja
Premium Economics International economics International trade
PROPOSAL 1. A field of study for the thesis Internationalization at home and the intercultural competency development in higher education in China: How do domestic students develop their intercultural communicative competence (ICC) in the process of internationalization in higher education? 2. the context of the study As stated above‚ this research will investigate how Chinese students develop their ICC in the internationalization process of higher education in China. More specifically
Premium Higher education Education Student
Graduate Business School School of Economics and Commercial Law Göteborg University THE INTERNATIONALIZATION PROCESS OF E-COMMERCE COMPANIES A CASE STUDY ON BOKUS‚ BOXMAN‚ DRESSMART & LETSBUYIT Marcus Ekström and Christine Persson INTRODUCTION 2 Graduate Business School School of Economics and Commercial Law Göteborg University International Management Masters Thesis 1999:22 THE INTERNATIONALIZATION PROCESS OF E-COMMERCE COMPANIES A CASE STUDY ON BOKUS‚ BOXMAN‚ DRESSMART & LETSBUYIT
Premium Market International trade Knowledge
Internationalization Strategy – Eu Yan Sang International Ltd Integrated Project Internationalization Strategy Table of Contents Content 1. 2. 3. 4. Executive Summary Introduction Financial Analysis Environmental Analysis 4.1 PEST Analysis 4.2 SWOT Analysis 4.3 Industry Analysis: The 5 Forces Internationalization Strategy 5.1 Leadership Challenges for Different Modes Of Entry 5.2 Retail Marketing Mix & Merchandising Strategy 5.3 Internationalization & Ethics 5.4 Organizational Management
Premium Retailing Vermiform appendix Traditional Chinese medicine
VOLUME 17 • NUMBER 2 Internationalization Strategy of MNEs from Emerging Economies: The Case of Huawei Sunny Li Sun Abstract: With the current rise of multinational enterprises (MNEs) from emerging economies (EE)‚ more attention is now being directed to EE MNEs and what drives the internationalization of these companies. In this article we aim to provide more insights into the strategies and development of EE MNEs by conducting an in-depth study of a Chinese high-tech company in the
Premium Emerging markets Huawei Shenzhen
Carlsberg A/S Table of Content Outline of Internationalization Process 2 Analysis 3 Data 4 Future strategy 5 Reference List 6 Outline of Internationalization Process Carlsberg’s internationalization strategy is focusing on three main areas; Northern & Western Europe‚ Eastern Europe and Asia. Carlsberg have merged and acquired several companies since 2002 to become a stronger player on the global beer market by changing their internalization strategy in 2000. From 2000‚ Carlsberg
Premium Beer Mergers and acquisitions Brewing
INTERNATIONALIZATION OF SEE-FIRMS Final Group Report Table of content 1 1.1 1.2 1.3 INTRODUCTION .......................................................................................................... 1 Background Description ......................................................................................................................... 1 Research Purpose .....................................................................................................................
Premium Wine Marketing research