retailer established in 1975 by the Spanish group Inditex founded by Amancio Ortega Gaona. Inditex runs over more than 5400 stores worldwide and owns brands other than Zara such as Massimo Dutti‚ Breshka‚ Oysho‚ Pull and Bear and Stradivarius. Inditex headquarters are located close to La Coruña
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Executive Summary E-business Background Zara‚ part of Spanish giant Inditex Group‚ provides clothing products to customers demanding fast fashion that looks like high fashion at lower prices. It has been considered as the most remarkable fast fashion company of the 21st century. In order to understand and analyze the dynamics of the sector and the current state of Zara‚ Porter’s Five Forces and SWOT analysis will be used. E-Marketing The key elements of Zara’s e-marketing strategy include social
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http://investors.benettongroup.com/phoenix.zhtml?c=114079&p=irol-VCCommercialNetwork Craig‚ A.; Jones‚ C.; Nieto‚ M Dapiran‚ P. (1992): Benetton - Global logistics in action‚ p. 7‚ International Journal of Physical Distribution & Logistics Management Inditex (2010): Inditex Press Dossier‚ p Pich‚ M. ; Van der Heyden‚ L. ; Harle‚ N. (2005) : Marks & Spencer et Zara: La concurrence des processus dans l’industrie du vêtement . Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry. |FINANCIAL
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forecast error. Q. Why has Inditex chosen to have both in-house manufacturing and outsourced manufacturing? Why has Inditex maintained manufacturing capacity in Europe even though manufacturing in Asia is much cheaper? A. To be responsive in the rapid changing world‚ Inditex opted for both outsourced manufacturing‚ for the production of products with predictable demand‚ and in-house manufacturing‚ for the production of products with highly uncertain demand. Inditex has maintained large fraction
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Zara Case Study Main Problems of the Company: Although it seems that the highly centralized distribution system that Inditex uses when it comes to Zara’s operations proves to be profitable and sustainable‚ in the long run in may lead to an impasse in several different directions for the clothing manufacturer. Sustainability of the Global Expansion: Although the centralized decision making reduces the whiplash effect on the overall supply chain‚ this strategy is not entirely without its drawbacks
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and style e.g.‚ contemporary‚ trendy‚ classic‚ grunge‚ Latino etc. (Safe‚ 2007) The ethnicity of the brand as well as its target market is blended by Zara in its product offering which match a variety of tastes and settings. Targeting Strategy Inditex with its brand Zara has targeted a wide gap in the retail market. The company targets customers that are interested in high fashion want to be up to speed with the latest fashion trends but are not able to afford clothes and accessories from the couture
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international enterprises‚ a consequence of reduced barriers for trading due to developments in information technology. Zara is a Spanish firm founded by Mr.Amancio Ortega. At first‚ Zara is a subsidy company that falls under the parent company of Inditex Industrias de DisenoTextil‚ which is a futuristic central command of game – changing clothes and also holds eight different brands. Zara’s business strategy is quite different than their competitors‚ for example‚ their expenditure on marketing is
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Expansion of the Spanish clothing retailer Zara in India Executive Summary The main goal of this report is to analyze the environment how Zara wil be marketed and launched in India. Analysis shows that the main problem of the product is to in terms of making the target market know the existence of the product in the country and the competition of the current clothing lines available in the market. In order to solve such complexities‚ the solution is to implement strategic
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the international apparel market and by the end of 2001 operated five hundred stores in over thirty countries (Exhibit 10). But now that most of the major markets had been exploited Inditex must consider the geographic location of its future Zara store additions that would ultimately have a great impact on the Inditex groups long-term success. Another key issue within this case is even while Zara are continuing to expand over different markets and regions can they create and contain a competitive
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Table of contents 1 Key figures about Zara 1 2 Exogenous factors during Zara’s foundation and globalization 2 3 The method of Zara 2 4 Bibliography 4 Key figures about Zara Zara‚ main subsidiary of the La Coruna (Spain) based Inditex Group Inc.‚ was founded in 1975 and has become world’s largest clothing retailer in 2008 (Clark & Keeley‚ 2008). On the way to the top of the global retail industry it passed some decisive events that transformed the formerly founded pyjama and dressing
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