PART 6 Strategic-Management Case Analysis How to Prepare and Present a Case Analysis CHAPTER OBJECTIVES After studying this chapter‚ you should be able to do the following: 1. Describe the case method for learning strategic-management concepts. 2. Identify the steps in preparing a comprehensive written case analysis. 3. Describe how to give an effective oral case analysis presentation. 4. Discuss special tips for doing case analysis. Oral Presentation— Step 1 Introduction (2 minutes)
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The Morning Star Company Case Analysis Company: The Morning Star Company‚ Year: 1970 Founded By: Chris Rufer‚ President of The Morning Star Company Goal: To be the dominant player and achieve success through its unique self management approach. CASE SUMMARY The Morning Star Company was founded as a trucking company hauling tomatoes and peaches from farms to processing facilities. Morning Star Company manages the company by following a. Field to Factory Freshness and Efficiency b. Excellent
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Google’s bid for Group pon‚ a two-y year-old web bsite that pro omoted daily deals offeri y ing deep dis scounts from local merch hants. Google reportedly offered at lea $3 billion‚ eclipsing a r e o ast rival $2 billion bid from Y Yahoo. And as Groupon re a esisted‚ Goog quickly rai gle ised its offer t as much as $6 billion.1 to s Ind dustry expert and financ analysts were sharply divided on Google’s mo and Grou ts cial w y ove upon’s poten ntial value. “A multibillion A n-dollar valua ation for
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is not inherent proof in the market that consumers are interested in actually being loyal to a brand advertised on Groupon. Additionally‚ it is unclear whether this is a financially attractive option for the vendors (ie. bounceback offers) Strategic Fit Low: completely opposite from their current strategy of having a wide offering‚ catering to multiple market segments High: Groupon already has the infrastructure (sales people‚ website backend (customer tools)‚ and customer / vendor lists Medium:
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Case Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China‚ 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beefless
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The Treadway Tire Company Brief Case Analysis Consuela Jack EDD 8100 Foundations of Educational Leadership and Management 101 Laurel Springs Dr. McDonough‚ GA 30253 Telephone: (404) 944-1186 Email: consuelajack@att.net Instructor: Dan Wait‚ Ed.D Introduction The Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Tire Plant is a brief case written by co-authors Skinner and Beckham. The case generally pertains to issues dealing with morale problems and high
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"General Objectives of a Case analysis: Increase learning through real world case analysis situations. Develop skills of teamwork and cooperation. Develop points of view‚ opinions‚ and frame of references to help one become a more understanding‚ useful‚ and productive member of an organization‚ and this course in particular. Develop experience of management and cooperation with virtual working groups. Preparing a Case analysis: The first step in preparing a case is to assemble the facts
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SOS in DHS: A Problem of Motivation About 18 months ago‚ Jess Johnson was appointed to direct a newly authorized and funded unit in the state’s Department of Human Services (DHS). Shortly thereafter‚ she interviewed and hired six new employees to staff the unit. The name of the unit is Service Outreach for Seniors (SOS). Its purpose is to coordinate services for the vulnerable elderly. This is Jess’s first supervisory position. Susan Jones and Bob Martin were two of the new employees hired by Jess
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Case Study Weight: 30% Due date: Week 10 (must be submitted by May 15 2015‚ 11:59pm) Submission: via iLearn. Estimated student workload: 15 hours in total Task Overview: From the case‚ students will answer the questions uploaded on the Unit’s iLearn. Marking criteria: 1. Comprehensiveness of case analysis 2. Support of case analysis with evidence 3. Overall clarity Refer Case Study Marking Rubric. Deliverables: 1 x case analysis report (Approximately 3000 words excluding references). Additional
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Case Assignment Guidelines A problem-solving approach to case analysis will be used in class. For this approach‚ the team should take a consultant role‚ and assume that it was hired by the organization to: • Make use of your knowledge of IS management • Provide an objective opinion on one or more problems • Provide realistic options for action for this organization Written Assignment The essay should be a maximum of five 1.5-spaced pages. You should include copies of all tables
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