CROSS CULTURAL DIFFERENCES IN TV ADVERTISING‚ COMPARATIVE STUDY: USA‚ AUSTRIA AND SERBIA Branka Novčić Faculty of Organizational Sciences‚ University of Belgrade Jove Ilica 154‚ Serbia novcicb@fon.bg.ac.rs Vesna Damnjanović Faculty of Organizational Sciences‚ University of Belgrade Jove Ilica 154‚ Serbia damvesna@fon.bg.ac.rs Abstract The main purpose of this study was to examine and compare the presence of cultural differences in advertising within television commercials based on Hofstede’s
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Rokeach Value System Joseph Nathan Cruz Terminal Value: A comfortable life Instrumental Value: Ambitious Life defining moment: When he passed UP entrance test. Case Facts: * He pursues creative writing even though he came from a technical school. - He is determined to take up the course he wants. * “I’m an aggresive person.” - He tends to be dominant in classroom and this shows ambitiousness because he likes to have a high grades. * He maintained a 1.32 class standing all throughout
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Navajo Marines contributed. They helped develop the top secret code that was used to transmit messages by radio. The men that carried the radios and spoke the language had to endure the same harsh battles as every other marine. My book‚ Code Talker‚ by Joseph Bruchac‚ covered the Navajo Marines in World War II‚ which had a profound impact on the life of the main character in the book because he was a code talker that fought within the Pacific Theatre. Throughout the novel‚ there were many historical
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In the essay‚ “The New Immorality”‚ Joseph Wood Krutch argues that in today’s time‚ humans are becoming increasingly immoral creatures. This claim can be exemplified by the behavior of students‚ teachers‚ politicians‚ business people‚ celebrities‚ and countless others. Krutch believes that although people claim to be honorable‚ the majority of their actions say otherwise. People no longer care if the acts they commit are immoral because they often only care if it is beneficial to themselves. As times
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technological advancements‚ along with medicinal research. However‚ the ultimate price paid for these advancements is the dissociation of one’s own spirituality. Our ways of connecting and reasoning with nature and spirituality has immensely changed. Joseph Campbell‚ author of The Power of Myth‚ says “But when you think what people are actually undergoing in our civilization‚ you realize it’s a very grim thing to be a modern human being.” In its face value‚ Campbell might have been bitterly analyzing
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have been like. Focus on the laws and actions put in place by Joseph Stalin‚ leader of that time. Think about you and your families’ jobs and education and the conditions from before Stalin. Now‚ taking all of these into consideration‚ do you think of Stalin as a hero or a villain? No opinion is wrong‚ for there are multiple reasons for both‚ but one must know that Stalin had at least improved Russia. Thus‚ would make him a hero. Joseph Stalin improved Russia in many ways. One way being that he
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Racism and the Hypocrisy of Imperialism in Heart of Darkness In Joseph Conrad’s Heart of Darkness‚ the main character‚ Marlow travels through the Congo‚ witnessing scenes of torture‚ cruelty and near-slavery. The incidental scenery of the book offers a harsh picture of colonial enterprise. The book is regarded as an attack on imperialism and criticizes the immoral treatments of the European colonizers in Africa in the 19th century. However‚ the dehumanization of the Africans‚ and use of Africa
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Joseph Stalin’s official reign of terror ended with his death in 1953‚ but the effects of his autocratic rule continued for many years to follow. His lasting hold on the people of the former Soviet Union still lingers in a few brainwashed minds. In the article “Stalin’s Afterlife” and the movie “Russia’s War - Blood Upon the Snow”‚ Stalin is portrayed as the monster really was and should be remembered as. It said in “Stalin’s Afterlife”
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In the beginning of McCarthyism‚ Republican Joseph R. McCarthy had no intentions on being truthful when it came to politics. After my reading‚ I found that Mr. McCarthy took advantage of an opportunity at the cost of other communist dignity. The McCarthyism began in the 1950’s when information was given to Mr. McCarthy by the FBI and the information was used against others. McCarthy was known for "the list"‚ which caused fear in both Democratic and Republicans. Acts of McCarthyism was televised
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My view on “The Heart of Darkness” automatically came to me as a racial story‚ which encourages racism. The wording used in the story such as‚ light and dark made it seem like Joseph Conrad was referring to people of darker skin color as “monstrous” and “inhuman”. “The earth seemed unearthly. We are accustomed to look upon the shackled form of a conquered monster‚ but there – there you could look at a thing monstrous and free. It was unearthly‚ and the men were – No‚ they were not inhuman. Well‚
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