STRATEGIC MARKETING PLAN AND REPOSITIONING: A TOOL FOR POLYTECHNICS TRANSFORMATION AGENDA. (A CASE STUDY OF WAZIRI UMARU FEDERAL POLYTECHNIC‚ BIRNIN KEBBI) BY ABASS‚ Abibu Oshoke DEPARTMENT OF MARKETING‚ COLLEGE OF ADMINISTRATION WAZIRI UMARU FEDERAL POLYTECHNIC‚ BIRNIN KEBBI Phone no: 08035838743 e-mail. Address: abassabibu@yahoo.com OCTOBER‚ 2011 STRATEGIC MARKETING PLAN AND REPOSITIONING: A TOOL FOR POLYTECHNICS TRANSFORMATION AGENDA. (A CASE STUDY OF WAZIRI UMARU FEDERAL POLYTECHNIC
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operates for profits others‚ just for improve quality life of the community. Businesses operate in an environment shaped by the consumers‚ the Government‚ suppliers and International factors. It’s my job now explain and understand how organisations shaped with the environmental factors and determine strategies and a modus operandi that allow them to meet their organizational purposes. Business Environment Business refers to economy activity‚ goods and services in exchange of money. Also include buying
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Warren 1 Society’s Struggle against its Savage Roots Webster’s online dictionary defines civilization as "a society in an advanced state of social development". Without the restraints of society‚ the behaviour of people will regress to their savage beginnings‚ due to the fact that one’s need for survival will overpower all other impulses. The descent into savagery‚ man’s inherent desire to survive over anything else‚ and the need for civilization and order shows how society unnaturally holds
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POTER’S FIVE FORCES MODEL The enviornment analysis can be done through “five forces model”. It is also known as Poter’s Diamond. It helps to identify the sources of competition in an industry. Industry is the group of firms producing the same principal product. This model is used for the industry analysis :- POTER’S FIVE FORCES ON COCA-COLA The environment analysis of coca-cola industry can be done as :Buyers There are many companies to buy the soft drink products. The companies that purchase
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HEREDITY AND ENVIRONMENT The nature versus nurture controversy— that is‚ how much of our behavior is due to inherited factors and how much to environmental factors Heredity is the passing of traits to offspring (from its parent or ancestors). Biology affects behavior also through mechanisms of heredity regulated by genetic principles. Researchers in the field called behavioral genetics study‚ through both family and twin studies‚ the way in which genetic factors affect behavioral traits. In family
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Company’s External Environment (External) Key economic and industry variables: Industry analysis (provide data to support): a. Industry size: b. Segmentation – geographic and product: Abercrombie and Fitch Co. started their business at West Cost of United State‚ because of the West Cost Mountains‚ camping gears and sporting goods were main products. However‚ under new management‚ A&F Co. opened a store on Beverly Hills‚ California. A&F Co. to aim rich‚ fitted‚ attractive‚ provocative
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case research in marketing‚ marketing share and new marketing strategy could help to increase the number of guests therefore and further increase the profit as well. To achieve the set targets the company need to understand the meaningspeculate its of marketing‚ marketing strategy‚ and planning. and also tThey also need to look into the company from different point of visionwith a different perspective – using PEST and SWOT analysis. What is marketing? Today marketing must be understood
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DOES RAGGING DEVELOPS FRIENDSHIP? INTRODUCTION The word rag – means torn clothes. Due to some or other reasons‚ we have cultivated an environment‚ where some students believe that they are seniors and therefore they have the right to be respected. There is a false sense of hierarchy‚ particularly in Indian mindset. There are false notions of superiority. It is a fact that this kind of ego or hierarchy is destructive at all levels. A person today wont respect his teacher or his parents‚ if he/ she
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recently more and more people focus the importance of concept of Marketing because it has already improved the people’s viewpoint which how to deal the business. However‚ one of the most persistent conceptual problems in marketing is its definition. In the light of Philip Kotler‚ marketing definition consist of social definition and managerial definition. (Kotler‚ 2000‚ p7-8). According to the British Chartered Institute of Marketing‚ Marketing is the management process responsible for identifying‚ anticipating
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stakeholders The stakeholders……………………………………………….………………………4 Who are the stakeholders……………………………….……………………………..5 Explain how the company will be managed so that it is seen to behave in a responsible way in relation to governance‚ finance‚ the environment and the wider society………………………………………………….………………………………5 Conclusion…………………………………..…………………………………………7 Reference………………………………………………………………………………8 IntrodutionThis report will talk about the vision and mission of the different type of the organization
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