To increase the market share with the objective of doubling its market share in the next 5 years by undertaking brand building activities to increase top of the mind recall. The Problem Market mainly concentrated in south and low penetration in Pan India basis. Product advertising strategy targeted to non-primary buyers. Market Analyis Consumer Needs Decision Maker Mother Nutrition fulfillment and mental growth of child Primary Consumer and Influencer Child Taste and flavour Brand analysis
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trading empire. They took control of the spice trade form Muslim merchants (did this by defeating a Muslim fleet off the coast of India)‚ built a fort at Hormuz‚ took control over the straits of Hormuz‚ connecting the Persian Gulf and Arabian Sea‚ helped stop Muslim traders from reaching India‚ captured Goa (port city on India’s west coast)‚ sailed farther east to Indonesia (East Indies)‚ attacked and captured the city of Malacca on the west coast of the Malaysian Peninsula‚ gained control of the Strait
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Trade in Latin America and India dramatically changed from 1450 to 1750. Around 1450 Latin America was not trading with Europe‚ Asia‚ or Africa. Around 1750 they were receiving slaves from Africa for plantation goods. In 1450‚ India was trading with Asia and east Africa through the Indian Ocean trade. In 1750 India traded a large number of textiles to Western Europe which ended up on Africa’s Western Coast and continued trade with eastern Asia and Africa. The changes Latin American and Indian trade
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aided in shaping the world. In these trade networks‚ the spice‚ silver‚ slave‚ and sugar trades were especially important in affecting the world. The silver trade became a huge part of the world economy‚ and allowed Europe greater participation in East Asian commerce. Silver was central to world trade and more important than the spice trade in creating a global exchange network. Most of the silver that circulated came from the Americas‚ especially Potosĺ‚ Bolivia. Potosĺ became the largest city in
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that makes history flow. In the Maritime trade Atlantic and Indian Ocean were connected trade‚ the agents of globalization. In East Africa‚ Persian Gulf‚ India‚ Southeast Asia‚ China mainly known as Africa and Asia. Portugal invented slavery in the 13th to 14th century. Vasco de Gama is the explorer and navigator‚ and the first person to sail directly from Europe to India. He led a foundation named the Portuguese Presence in the Indian Ocean. Portuguese forced their way in trade and demanded ships
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maritime European empires‚ in the 16th and 17th centuries‚ first the Portuguese and Spanish Empires‚ and later the Dutch and British Empires. In the 17th century‚ world trade developed further when chartered companies like the British East India Company (founded in 1600) and the Dutch East India Company (founded in 1602‚ often described as the first multinational corporation in which stock was offered) were established.[39] Animated map showing the development of European colonial empiresfrom 1492 to
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Netherlands) Permanent Court of Arbitration (1928) 2 U.N. Rep. Int’l Arbitral Awards 829 Facts The Island of Palmas is about halfway between the Philippines (formerly under Spanish control) and the Nanusa Island group (formerly of the Dutch East Indies class). In the Treaty of Paris (1898)‚ the island lied within the boundaries of the Philippines ceded by Spain to the US. Arguments US: As the successor of Spain‚ who was the first to discover the island‚ the US has title to sovereignty
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2012 Sony Corporation: Globalization Meets Localization Topic: What is a transnational corporation? Select any one and present a short essay on what the company produces‚ where are the facilities located‚ and refer to aspects of capital‚ labor‚ and markets of its final product. Abstract: A transnational corporation is a nationally based company that manages production units or provides service in two or more countries. They are corporations that make decisions from a global prospective rather than
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nationwide footprint • Government introduces new revenue-sharing model Radio‚ once perceived as a dying medium‚ got a new life with the emergence of FM Radio. The public broadcaster All India Radio took the lead in introducing FM radio stations in February 1995. In 1999‚ the government opened up the industry to private companies. While they established themselves in India’s major cities‚ they couldn’t build a profitable business because of the high license fee structure. The government has now changed the
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naval operations ended Iberian imperial supremacy‚ beginning in 1595 when the first Dutch fleet entered the East Indies. Dutch captains soon drove the Portuguese from the Spice Islands. Malacca‚ the Portuguese bastion‚ fell after a long siege in 1641. The Dutch also occupied Ceylon and blockaded Goa‚ thus limiting Portuguese operations in the Indian Ocean. Although largely neglecting East Africa‚ they seized all Portuguese posts on the west coast north of Angola. Across the Atlantic‚ they conquered
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