Like to familiarize with the service expected from a manufacture. | | * Quick and easy to install | * Reluctant to switch brand because of unknown performance. * Distrust innovation. | | Aualisa’s Sales team | * Avoid product cannibalization with current Aquavalve 609 | | | * To sell Quartz‚ sales have to point out deficiencies in existing products.
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Scope Case Report From: Gwen Hearst To: Management cc: VP of Product Development VP of Sales VP of Market Research VP of Finance VP of Advertising Subject: Scope Marketing Strategy Date: 1/5/1991 The current strategic efforts for the Scope brand are successful‚ but a competitive threat has brought about concerns as to whether Scope can continue to be profitable in the marketplace. An emerging segment
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Image. The company may lose customers with the addition of the light beer because they feel the product will not hold its integrity. Also the image is very important to upper management. 3) Research&Development. May not be cost effective. 4) Cannibalization of shelf space of current MML. What is required for Mountain Man Light to break even in two years? Must sell enough barrels to cover marketing and incremental SG&A expenses. Must cover expected losses in Mountain Man Lager sales. Must cover increased
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2/11/13 Netflix: Buy or Sell? I. Porter’s Five Forces Rivalry Among Existing Firms. In terms of the video rental industry‚ Netflix now has very few competitors. Blockbuster was the main one‚ but has since lost steam. Outside of DVD rentals however‚ the competition is much more intense. Netflix directly competes with cable companies like Charter‚ On-Demand channels‚ and even Tivo. Online streaming companies such as Hulu are also major competitors. Barriers to Entry. The difficulty in entering
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Marketing Case Analysis - Clean Edge Razor Case - Team members * Min Woo Song * Yang-hee Park * Yekaterina Li * Onofre C. Mateo * Khanan Pinnoi Clean Edge Razor Case 1. What changes are occurring in the non-disposable razor category? What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge? Assess Paramount’s competitive position. (1) Market growth in super premium segment Non-disposable razor experienced approximately
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that the Premium Mountain Man Light customer base would be alienated and this would lead to the brand erosion of Mountain Man Lager. So for mountain beer light to be successful the brand needs to be promoted in such a way so that there is no cannibalization of the prime brand Mountain beer Lager. 3) Also the new light beer had to be promoted so that the retailers would provide substantial shelf space to the light beer. 4) If the project is carried out it would be
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Be prepared to explain how each of the considerations that follow influenced your decision: Out of the 8 choices available‚ I would tell that Scovanner will accept NPV/IRR‚ Size of the project‚ Customer demographics‚ Brand‐awareness impact‚ Cannibalization of other stores’ sales‚ because‚ • NPV and IRR are two main things when coming to Captial Budgeting and the • size of the project‚ the higher the size‚ the maximum will be the returns and yes‚ it involves risk but the returns will be huge if
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conditions in the premium beer market) from 20% to slightly lower levels then the company could break-even in 2 years (Exhibit 1). From the case’s limited data it is still certain that introducing Light Beer and managing relatively moderate levels of cannibalization (20% or below – Exhibit 3) of the Lager sales opens opportunities to increase the firm’s financials. Moreover‚ it is essential to capitalize on growing light beer market (4% annually) which also will help fuel possible future expansion or to retain
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Marketing Management Skin-Tique Case SKIN-TIQUE CORPORATION Synopsis In January 2003‚ Phoebe Masters‚ the newly appointed product manager for hand and body lotions at Skin-Tique Corporation‚ is faced with the decision whether to add a 5-1/2 ounce or 10-ounce aerosol package alongside the existing tube container of the firm’s Soft and Silky brand of women’s shaving gel. The apparent decision involves the determination of whether to conduct a market test on the two aerosol packages to determine
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------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon‚ Pierre (2004). Unilever in Brazil: Marketing Strategies for Low-income Consumers (Question 1 a & b) a) Discuss whether marketing and branding can create value for poor consumers. Marketing is the performance of activities that seek to accomplish organisations objectives by anticipating customer or client needs and directing a flow of need satisfying
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