Unit 1 Case‚ 13th edition Breeder’s Own Pet Foods 1. How would you describe the household dog food market? The household food market in the United States is rising significantly. Not only are pet owners becoming more popular threw out the country‚ but owners are becoming more aware of the importance of nutrition that are going into their animals. Many trends are also noticeable among the population‚ such as owners viewing there animal companions as family members. Another factor is the growing
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Group 1 Breeder’s Own Pet Foods‚ INC. Central issue: Breeder’s Mix is a new kind of dog food and it is totally differ from traditional types dog foods‚ people are not familiar with this product at all. In addition‚ it is very difficult to predict the trend of this product. Dog food industry is considered highly potential in a mounting trend. Firstly‚ the dog food industry has benefited from increasing dog ownership. Secondly‚ pet owners continue to invest their animal companions with
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Marketing Strategy Team 2/Case Study 2 September 15‚ 2015 Breeder’s Own Pet Foods‚ Inc Breeder’s Own Pet Foods‚ Inc is a major producer of dog food for show-dog kennels in the United States. Their executives viewed the retail dog food market as a growth opportunity and would like to begin by introducing their product; Breeder’s Mix dog food into the Boston area in 2011. Breeder’s Mix dog food is a nutritionally balanced‚ frozen dog food that is among the costliest to produce. Their product has no additives
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Breeder’s Own Pet Foods‚ Inc. Case AnalysisEtienne MepriseBellevue UniversityMBA652: Marketing StrategyDr. Doug Brown12/3/2013Breeder’s Own Pet Foods‚ Inc. Case AnalysisCase RecapBreeder’s Own Pet Foods‚ Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced‚ high quality dog food brand Breeder’s Mix‚ which has been traditionally sold to the show dog kennel market. The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives
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MEMORANDUM To: Breeder’s Own Pet Foods‚ Inc. From: 001-85-3102 Date: March 25‚ 2015 Subject: Proposal – Marketing Strategy Situation: The dog food market in the United States is continuously expanding due to the increasing ownership of dogs. Another trend in the United States is the need for owners to treat their pets as part of the family‚ thus‚ feeding them as if they were their children with high quality products. As the U.S. grows more health conscious with their meals‚ there is a similar
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First in Show Pet Foods Strategic Issues & Problems: First in Show Pet Foods‚ Inc. is a popular‚ well known producer of dog food for show-dog kennels in the United States (Kerin & Peterson‚ 2010). This is an understood and established A tier market segment product in the ever popular consumable product segment. The strategic issue on the table for First in Show Pet Foods is marketing a new‚ premium dog food option called Show Circuit. Show Circuit will be packaged in 15-ounce plastic
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FIRST IN PET FOODS‚ INC. SHOW CIRCUIT FROZEN DOG FOOD 1. How would you describe the household dog food market? a. Dog food sales in US; i. Sales of dog food will total about $10 billion in 2009 b. Percentage of households that buy prepared dog food; i. Less than half of the 65 million U.S dog owners c. Dog food distribution channels; sales per distribution channel i. Supermarkets dispense 36% which represents $3.6 billion ii. The other 64% go to mass merchandisers 1. Wal-mart 25% 2
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Marketing Management ZENITH PET FOODS‚ INC. Synopsis The opportunity for Zenith Pet Foods to pursue a market development strategy for Show Circuit Frozen Dog Dinner is described in this case. Food brokers had approached Zenith Pet Foods about the possibility of entering the household dog food market in Boston. They had heard of a similar product being sold in selected pet stores in the southwestern United States and believed that potential existed in selling Show Circuit through supermarkets.
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First in Show Pet Foods‚ Inc. Case Summary Key Issues/Background: First in Show Pet Foods‚ Inc. faces the daunting task of introducing a new brand of dog food to the Boston area‚ and then the rest of the nation. This is a difficult challenge‚ not only because the brand‚ Show Circuit is unknown‚ but also because this dog food is frozen‚ unlike nearly all other dog food‚ which is either bagged as dry or canned. This packaging difference affects First in Show because their food will be stocked
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Running head: SWOT ANALYSIS - FIST IN SHOW PET FOOD INC SWOT Analysis - Fist in Show Pet Food Inc Marketing Strategies SWOT Analysis - Fist in Show Pet Food Inc Fist in Show Pet Food Inc SWOT Analysis Internal Strengths and Weaknesses SWOT | Sales Force | Marketing Mix | Advertising | R/D | Segmentation | Offerings | Internal Strengths | Administrators and sales personnel at First in Show Pet Foods‚ Inc have acquired the necessary knowledge and experience from being a major
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