P&G’s Billion dollar brands such as Vicks & Whisper. With a turnover of Rs. 500+ crores‚ the Company has carved a reputation for delivering high quality‚ value-added products to meet the needs of consumers. Whisper : shhh.... The female personal hygiene market in India is in a nascent stage. The market size is estimated at around rs 425 crore. Whisper was launched in 1989 and account for 42% share in the sanitary napkin market in India. The brand is positioned as a premium brand. During the early
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\ CASE STUDY National Foods Limited (NFL) History In 1970 the spice industry in Pakistan was unstructured‚ unbranded and loosely sold. It all started when the present management took over a small company called “National Food Laboratories Limited”. The company began its journey in a rented ware house in Dinar Chambers with the initial sales of only Rs. 16‚500 in the first year. The company created a spice mill and packaging plant
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and equipment are required in the manufacturing of these products. Potential entrants would be reluctant to invest as these equipments are expensive and cannot be used in another industry. As well as customers might tend to have brand loyalty and it is hard to encourage brand switching especially in terms of food items. The specialized assets make it harder for new entry into the market but inversely make it harder to leave as well‚ because assets are so specific they are very hard to sell and so firms
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processes have on the consumer and society. Solomon (1994) purports that a brand is a name‚ term‚ sign‚ symbol or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition. A typical market is characterized by the presence of many different kinds of brands and consumers have to make their own judgments about the properties of these brands before making a choice. This paper attempts to understand the decision-making
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now to an understanding that consumers routinely use more than one channel to execute a single transaction‚ and therefore all the selling channels need to work seamlessly together to support the company’s Brand. While it hasn’t been an easy journey for retailers to recognize the need for a brand-oriented strategy defined by customer insights‚ that day has come for most in the industry. Retailers now know that increasingly‚ their cross-channel shoppers are just “shoppers”‚ and that their biggest
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Company Analysis: Swot analysis Strengths: The Brand – The image Ferrari have managed to create‚ the identity and the loyalty that brings Ferrari owners back to buying another one. Last but not least‚ the promise that their brand holds due to the long and successful history they have. The Status symbol – Owning a Ferrari is more than just owning a car. It is a statement of your wealth and status –this is still linked with the brand image. The Racing Pedigree – Ferrari has its roots in
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Financial Analysis of Limited Brands and Gap Inc. The Limited Brands is a publicly held‚ women’s retailer that specializes in intimate apparel‚ beauty and personal care products. This company operates under brand names such as Victoria’s Secret‚ Bath & Body Works‚ Express and The Limited. Throughout the past five fiscal years The Limited has improved their gross margin and has had a 5.6% net profit increase since 2011 (MarketLine LTD Company Profile). This increase is significant to the company
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capitalization industry disabling entrants | -4.0 | Close competition between company rivals | -5.0 | Risk is minimized due to diversification | -3.0 | | -25.0 | Competitive Advantage | | Ford is increasingly winning new customers from competing brands | -5.0 | Ford quality jumps 11 percent‚ soaring above the industry’s 2 percent improvement. | -4.0 | Six Ford
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ten years ago one would see their parents drinking newer brands that come after Labatt Blue and could have influenced present young drinkers to drink that brand. Although Labatt Blue is still sold in most liquor stores‚ it will most likely be overlooked by people because of how unfamiliar it is to the current drinking population. The only reason‚ in my opinion‚ Labatt still exists is because of the over-40 group that grew up with the brand and still see it as a delicious beer in their books. Labatt
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VERO MODA Shreya Ghosh Fashion Communication Fashion Marketing and Retailing VERO MODA was one of the first brands to launch within the Bestseller family. Today VERO MODA is one of the largest brands in the company. The vision of the brand was to fulfill a need for good quality‚ on-trend clothing at affordable prices. VERO MODA is the brand of choice for the fashion-conscious‚ independent young woman who wants to dress well and pay less. Today‚ VERO MODA has more than 1‚000 stores in
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