Bentham invented something called the ‘hedonic calculus’ this was his way of measuring the good and bad of an action. Bentham said: ‘the principle of utility aims to promote happiness‚ which is the supreme ethical value… An act is right if it delivers more pleasure than pain and wrong if it brings about more pain than pleasure.’ To help people choose what would have the best possible consequence‚ Bentham provided a way of measuring it. This is the ‘hedonic calculus’. There are seven elements: the
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Are you one of the many out there who knows you should be exercising‚ but you aren’t sure where to begin? Do the tools of fitness – exercise bikes‚ nautilus machines‚ treadmills‚ exercise ball and free weights – intimidate you? Or maybe you find exercise boring? If any of the above apply to you‚ you are not alone. Although many people are well aware of the importance of physical fitness‚ but majority do not exercise on a regular basis. Many people don’t exercise for the same reason that they think
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perform the exercise tests listed. The following exercise tests will consist of: Bench press one-repetition maximum (1-RM) strength‚ leg extension one-repetition maximum (1-RM) strength‚ submaximal cycle ergometer‚ maximal cycle ergometer‚ maximal treadmill‚ flexibility‚ and test for anaerobic power. First‚ I feel that my client should not do the bench press one-repetition maximum strength test‚ because she has stated that she has problems in the joint and muscle areas of her shoulders. While doing
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3 Day Exercise Analysis When looking at the current state of my exercise habits consists of walking at least 2 miles a day and jog 2 miles‚ stretches‚ and 30 minutes of deep cardio. I like to get up in the morning and start off with my stretching so that I do not become sore later on in the day‚ and it helps relax me and get me ready for my day. I like to stretch for at least 15-20 minutes every morning and stretching also helps with waking me up as well. After I get done with my stretches I will
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-The greatest good for the greatest number (The most useful course of action if trying to maximise pleasure and minimize pain and in a given situation‚ one must examine the consequential pain/pleasure resultant for all concerned.) ; and lastly‚ his Hedonic
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calculate the happiness of a moral decision called “Hedonic Calculus”. I personally disagree with the claim that ‘Utilitarianism is unsatisfactory as a theory of ethics” although Utilitarianism has some flaws‚ the benefits and advantages of using Utilitarianism in most situations outweighs the disadvantages it has. Some critics say that Utilitarianism is unsatisfactory as a theory of ethics as it has many disadvantages. First of all‚ the Hedonic relies on knowledge of the consequences for an accurate
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By offering innovative communication models such as 3D viewing‚ virtual fitting room‚ using live chats to answer queries that consumers have could contribute to achieve more fancy sensual pleasure and helps to enhance a hedonic shopping experience (Mintel‚ 2014a). Moreover‚ turning mass-produced garments into customized items will also help to create the unforgettable unique online shopping experience and then build brand love (IMGR‚ 2013). References 1. Ashman‚ R.‚ Vazquez
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Adrian Cedeno Module One Wellness Plan Fill in all logs and answer the reflection questions completely with supporting details. Section 1: Goals Include your goals for each area of wellness before completing the reflection question. 1. Physical: I want to get in a basketball team so I need to be physically fit 2. Social: I want to join a basketball team 3. Emotional: I need to get over a death of a loved one 4. Academic: I need to keep my grades up. Goal Reflection Question: Which of your wellness
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Why Millennial? It is pretty obvious for marketers to focus highly on the generation‚ representing the majority of the world’s population today. Generation Y‚ or the offspring of the Generation X and Baby boomers‚ Millennial Generation today are not only the most educated generation in American history but also the most innovative and creative generation. Creative because there’s so much knowledge and experiences passed in by the history‚ using which this generation has been able to bring them
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Risk”‚ European Advanced in Consumer Research‚ Vol.3 : 32. Delgado-Ballester (2001)‚ “Brand trust in The Context of Customer Loyalty”‚ European Journal of Marketing‚ Vol.35: 1238-1258. Dhar‚ Ravi & Wertenbroch‚ Klaus (2000)‚ “Consumer Choice Between Hedonic and Utilitarian Goods”‚ Journal Of Marketing Research‚ Vol.37 (February) : 60-71. Dholakia‚ Utpal M. (1997)‚ “An Investigation Of Some Determinants Of Brand Commitment”‚ Advanced in Consumer Research‚ Vol.24: 381-387. Garbarino‚ Ellen & Johnson‚ Mark
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