Student Group Summary – Unit 7- Managing Change and Innovation
Group Name: The Cliché
Submission Date: 28th July, 2014
“Critically discuss types of organisational change and why changes in people and culture are critical to any change process, illustrate researched and referenced examples.”
“Using current researched and referenced examples, critically discuss contemporary issues in managing change”
Types of Organizational Change
1. Daft (2008) defines organizational change as the adaptation of a new idea or behaviour by an organization. Due to competition, companies are driven by innovation imperatives.
2. One of these is product change which is change in an organization’s product or service outputs according to Daft (2008). This is a coping mechanism to changes in markets, technology and competition. Example of such product change is with Coca-Cola and Pepsi. Bloomberg Business Week (2014a) reported that Coca-Cola planned to remove brominated vegetable oil (BVO) from all its U.S. drinks by the end of 2014, due to health concerns about the use of bromide, the element found in brominated flame retardants. At PepsiCo, BVO has been used in Mountain Dew and Amp Energy drinks, in addition to Gatorade. In response Bloomberg Business Week (2014a) showed where Jeff Dahncke, a spokesman for the Purchase, New York-based company, said in a statement. “We removed BVO from Gatorade in 2013 in response to our consumers and since that time we have been actively working to remove it from the rest of our product portfolio.” Mail Online (2012) reported that in a response to an outcry in the 1980’s over the ingredient '4-methylimidazole' which gives the drink its caramel brown colour and caused cancer in mice and rats Coca-Cola tried to make the drink slightly sweeter in 1985 and re-launched it as 'New Coke' in the US.
3. Technology change is change in the organization’s production process and is