Types of Buying Behaviour Essay Example

WAYS OF BUYING BEHAVIOR According to the concept of marketing the buying behavior can be divided in two ways :- 1. Consumer Behavior: - It includes that user who buys the product for the direct consumption, not to use for further sale purpose. Like as home users. 2. Business Behavior: - It includes those users who buy the product for the further sale purpose. Like as shopkeepers, dealers, and retailers. BUYING ROLES IN BUYING BEHAVIOR In the buying behavior there are different roles played in each of consumer and business. Those are involved in the buying decisions. CONSUMER BUYING ROLES
In the consumer buying there are different buying roles; i.e.
 Initiator: -- A Person who first suggest the idea of buying.
 Influencer: - A Person who influence the buying decision.
 Decider: - A Person who takes decisions regarding buying
 Buyer: - A Person who actually buys the products.
 User: - A Person who is the user of the product. BUSINESS BUYING ROLES
In the business buying there are different buying roles; i.e.
 Approver: -- A Person who approves the idea of buying.
 influencer: -- A Person who influence the buying decision.
 Decider: -- A Person who takes decisions regarding buying
 Buyer: -- A Person who actually buys the products.
 User: -- A Person who is the user of the product. TYPES OF BUYING BEHAVIOR
There is a great difference between the purchasing of a computer and a car. Buying decisions making varies with the type of buying decision. The types of buying behavior divided are separately divided as per of consumer and business buying. TYPES OF CONSUMER BUYING BEHAVIOR This is to be extensively divided in four types: - 1. Complex Buying Behavior: -- when the consumer are highly involved in the purchase and aware of significant differences among brands.
2. Dissonance Reducing Buying Behavior: -- when the consumer are highly involved in the purchase but sees