A. The coming of the age of the Information Society
I. What is the Information Society?
II. Reasons of the coming of the age of the IS
III. Development of the IS
B. Theories of the Information Society
I. The medium is the message and Global Village (Marshall – 1960s) II. Post- Industrial Society (Daniel Bell) and Third wave (Alvin Toffler) III. Network society
THEORIES OF THE INFORMATION SOCIETY
The coming of the age of the Information Society
I. What is the Information Society?
Information Society (IS) is a society where the creation, distribution, use, integration and manipulation of information is a significant economic, political and culture activity.
The aim of IS: gaining competitive advantage internationally (by using information technology creatively and productively) II.
Reasons of the coming of the age of the IS
Spectacular innovations in information and communication technologies (especially computing and digitization) -
The information and communication technologies’ very fast global expansion III.
Development of the IS
The convergence of telecommunications and computing technologies -
Decreasing the costs of computing and international telephony continuously.
Global Information Storage Capacity Internet users per 100 inhabitants B.
Theories of the Information Society
The medium is the message and Global Village (Marshall – 1960s) 1.
“The medium is the message”
"The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. The phrase was introduced in his most widely known book, Understanding Media: The Extensions of Man (1964). He maintained that, seen in a history context, media technology had more social effect on different societies and cultures than media content. Extending the argument for understanding the medium as the message itself, he proposed that the “content of any medium is always another medium” – thus, the content of writing is speech, print is that of writing and print itself is the content of the telegraph. 2.
The new communication and information technologies (The rapid changes in international communications: the expansion of direct satellite broadcasting in the 1980s and Internet in the 1990s) => the world shrinks into a single village => Global Village. II. Post- Industrial Society (Daniel Bell) and Third wave (Alvin Toffler) 1.
Post- industrial Society (PIS)
Daniel Bell popularized the term through the book “The Coming of Post-Industrial Society” in 1973 b.
Post-industrial society (PIS) is a concept describing a certain stage of society's development when the service sector generates more wealth than the manufacturing sector of the economy. In general, PIS is a society dominated by information, services, and high technology more than the production of goods. The U.S. is the first country to have the economy moved to PIS, its center of economic gravity move to the service industries. The U.S has over half of its work force employed in service industries including government, research, education, health, sales, law, banking, and so on. c.
The economy undergoes a transition from the production of goods to the provision of services. •
Knowledge becomes a valued form of capital, see human capital. •
Producing ideas is the main way to grow the economy.
Through processes of globalization and automation, the value and importance to the economy of blue-collar, including manual labor declined, and those of professional workers (e.g. scientists, creative-industry professionals, and IT professionals) grow in value and become popular. •
Information sciences and technologies are developed
Valuation of knowledge
The PIS is marked by an increased valuation of...
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