Electric Kool-Aid Acid Test Analysis

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organize as a society and allows us to consider one’s self. Another reason that mediums or technology change our culture and world quicker than ever is that content is comparatively slow, ideas are slower, and technology faster in communicating. To explain, ideas and content are like erosion, they are powerful and unstoppable but slow. And mediums are earth quakes they are dramatic and reshape the land scape overnight. McLuhan points out, “it is only too typical that the “content” of any medium blinds us to the character of the medium” (p.9). In other terms, arguments about ides should ever be fully divorced from the mediums by which those ideas are delivered and the character of those mediums. Because it effects more than just the way that the medium is reshaped, our physical lives, culture, technologies, and society reshape the very nature of the content that is delivered. How we communicate with each other defines who we are and holds accountability to our culture. The message technologies create allow for a new stage of interaction and connection with other people though we do not realize the effects that it will have on culture. The effect of the medium becomes the blue print and builds integration to society. These effects are McLuhan’s message. In Tom Wolfe’s non-fiction novel, “Electric Kool-Aid Acid …show more content…
Therefore, its importance is the existence of YouTube itself. YouTube and other media sites alter the medium’s ability to get to the root of how we think about ourselves and our ability to interact with the world. This makes the medium more potent than that of the content that is delivered over the medium. Anyone who uses Twitter must adjust their use of language which will fit the characters limits, this has a direct impact on vocabulary, grammar, and the complexity of the

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