Notes from Week 3,4 Video Analysis of Cango

Topics: Flowchart, Net present value, Rate of return Pages: 2 (374 words) Published: October 13, 2012
Video 1

Jack’s argument to invest in ASRS and barcoding:
Process flow control charts are complete
barcoding, vertical material movement, asrs’ for distribution facilities -looking at performance data on one asrs (good, even better with 2) -quicker than current picking system
-if no volume increase, 2nd asrs can ship double the numbers of titles at current rates or dble the volume shipped No price tag, but look at NPV and Internal Rate of Return on the values, conservative but still positive (include expected improvements, installation and start up costs). Pull off IT from bandwidth and security projects to work integration of data flow. Long-term strategic impact of process technology can be an advantage

Biggest productivity problem (per odometer) is jumbled flow and long search times, correct with ASRS because of its flexibility Extra floor space from pickers allows for expansion
Front-end Web site needs to tie directly to back-end order filler software to order directly in real time, linked to inventory data Finance/ cost?? For such a small company
Video 3
Warren-where is the process flowchart
Video 4-Pulling the trigger
75% eshoppers don’t pull the trigger (Bizzrate). Webpage heirarchy Virtual shopping is set up to mimic the same process as live shopping Investigate click-thru rate to see where customers are falling off Process to purchase: Problem or need recognition, information search, alternative evaluation, purchase, postpurchase evaluation Factors influencing customer buying behavior: psychological influences, personal influences, situational influences, social/cultural influences Video-not as bad as 75% figure, issues at evaluation and purchase

Expensive are more likely to hesitate
Valstem II research on consumers and their tendencies, tailored to characteristics similar to CanGo
Appeal to customers’ self-concept, Peer pressure marketing to push consumers to click and buy
Video-international markets...
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