Cango Analysis

Topics: Marketing, Customer service, Information technology Pages: 6 (2165 words) Published: June 10, 2013
CanGo Video Analysis Report
Group C: The Conceptors
Professor: Jessica Menck
06/02/13
1. CanGo has too many activities without having specific goals or setting priorities. As they find something that needs to be accomplished, it is always as soon as possible without setting definite time deadlines. Setting priorities is one way to insure that the tasks which need immediate attention are worked on first, while other task can be delayed because they are not as important. Being able to schedule people to complete specific task requires careful planning while know what resources are available. According to the Business Dictionary, a resource is “an economic or productive factor required to accomplish an activity” (Resource, 2013). CanGo needs to make a chart showing what its resources are which includes how much time each employee is able to work, how much money they can spend or invest, and what needs to be done by when. This can be accomplished in a number of different methods depending on the personnel who will be responsible for compiling the data. As shown on the Adaptive Path website, one method would be to use a spreadsheet which shows three major criteria and then apply a scale to them graphing the results. Equally important, once the priorities are determined, is setting specific deadlines for completion of task so that the employees know exactly when a report is needed, or when another department needs a specific resource if a resources needs to be shared or allocated, such as an employee working on multiple tasks. When setting the times, it is also important to know if one task needs to be completed before another on starts or if tasks can be worked on by different employees concurrently. Setting up a written schedule or calendar, for example in Microsoft Outlook which everyone can view would be a good tool so each employee knows who is working on what and when it needs to be done. 2. CanGo needs to find out their customer base so that they can market to current customers and bring in new customers. There are a few ways to find their customer base. This first step to help find a customer base is to make the company a brand name. They need to make the company known to everyone for the great services and products offered. This will make the company more noticeable on any search engine or social media. Another step to finding the base would be to use onsite analytics. Google is the best known option for this. This will analyze the sites traffic patterns. It shows what websites they come from, how long they stay on your site and each individual page. This can even determine what page the customers get to and then leave (Staff Editor). If there is a certain page that customers’ get to and then leave the site, than this is the page that needs to be looked over and re-done. CanGo should also take advantage of social media. If CanGo used a social media outlet such as Facebook, their fans could leave comments and say what they like and dislike about the company. This can help fix any problems within the company. The final step in reaching a good customer base is to make sure their website is user friendly. Make sure the homepage has the most important content on it and that it has easy to understand menus for the customers to navigate. The company should also make sure to look at the reviews both good and bad and leave all of them on there. By showing that you are not trying to hide anything the customers will have more respect for the company. 3. CanGo wants to implement a new technology that involves a new layout that incorporates barcoding and automated storage and retrieval systems (ASRS). Jack is proposing this new implementation by contrasting the new technology versus CanGo’s current technology. Jack assures Juan that every cost has been included in the detailed analysis, but when Juan asks about how they are going to deal with the IT department, Jack replies that they need to make sure that the entire...

References: Fraser, J. (2013). Setting priorities. Retrieved from Adaptivepath.com: http://www.adaptivepath.com/ideas/e000018
Isaacson, W. (2011). iSteve: The Book of Jobs. Simon & Schuster.
Kelchner, L. (n.d.). What are the duties of an IT department? Retrieved June 1, 2013, from http://www.ehow.com/list_6705646_duties-department_.html
Privacy Rights Clearinghouse (2013). Fact sheet 18: Online privacy: Using the internet safely. Retrieved on May 31, 2013 from: https://www.privacyrights.org/fs/fs18-cyb.htm
Resource. (2013, May 31). Retrieved from BusinessDictionary.com: http://www.businessdictionary.com/definition/resource.html
Staff Editor (2012). How small businesses can successfully reach their customer base. Retrieved on May 31, 2013 from: http://blog.mycorporation.com/2012/12/how-small-businesses-can-successfully-reach-their-customer-base/
Website metrics. (n.d.). Retrieved June 1, 2013, from http://aspireid.com/online-marketing-strategies/website-metrics-how-to-track-the-success-of-your-website-2/
What is server maintenance? (n.d.). Retrieved June 1, 2013, from http://www.wisegeek.com/what-is-server-maintenance.htm
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