Marketing a New Product Essay Example

Good Essays
Unit 3 – Marketing

I am going to produce a marketing strategy for a new product it will include evidence and information of how the strategy is based on the principals of marketing, how I have used primary and secondary resources. I will be analysing the impact of my product on the external environment and they way I am going to analyse the marketing context and an appropriate strategy. To meet my customers needs I will need to develop a coherent mix of strategies.

Cadbury's World

Cadburys have been around since 1824 when john Cadbury opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate.

Cadburys full name is Cadbury's trebo bassit.

Cadburys dairy milk was first launched in 1905 and still a market leader today. Cadburys make much different kind of chocolates and sweets and have now gone into the industry of making drinks. They have many products on the market and still are looking to expand.

Marketing principles

My strategy will be based upon nine principles of marketing

They are the following:

Anticipating future needs – this is where the company will carry out market research like questionnaires and surveys to find out what the customer wants from the product and what he can expect from. This will mean that I will have a head start on the market and research further into what customer will want in the future.

Creating a good perception of the organisation – this is where the company will try to create a good image because if the image is bad of the company and organisation. People will not buy there products creating special offers would be essential this what drives customer to by the product more.
Satisfying customer needs – they have to make sure that the product that they are offering is what the customer wants and it is to the standard they offer customers will always want more of a product if they feel that they like it and it meets there

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