P1: ‘Describe how marketing techniques are used to market products in two organisations’
M1: ‘Compare marketing techniques used in marketing products in two organisations’
D1: ‘Evaluate the effectiveness of the use of techniques used in marketing products in one organisation’
Marketing techniques are the strategies used in order to make the business a success, which involves the business meeting the right needs of their specific company, every business will have different marketing techniques which will be drawn up by the marketing department within the business.
Cadburys, Marvelous creations:
Cadburys is the world’s largest confectionery company in the world with over 70,000 employees worldwide. Which was established by John Cadbury in 1824 (https://www.cadbury.co.uk/the-story). Cadburys sells on average per year 350 million bars of just dairy milk on it’s own, The first factory was built in 1861 Bourneville, which is why their dark chocolate is now called ‘Bournville’ and where the cadburys factory tour is taken place still to this day.
The product that i shall be focusing on will be one of Cadbury’s newest inventions which is their ‘Marvellous Creations’. Marvellous creations were introduced into the uk in 2012, they started off by launching a variety of two different flavours, jelly popping candy shells and cookie nut crunch, within the time that they have been on sale they have also released two other flavours, banana caramel crisp and cola pretzel honeycomb. And in 2014 they have also released Marvellous creations yogurts.
Marvellous creations was originally sold in Australia and that is where the product has come from, in Australia they have a bigger range of Marvellous creations including ice creams and multiple other flavours, also by adding more to their range they have used market research by asking the public to go online and choose their preference, the most popular one shall be