Worksheet 1 – Jerry Maguire
Students must secure (purchase, rent, or borrow) and view a copy of Jerry Maguire to answer the following questions
1. Describe Jerry Maguire’s job and describe what this type of position entails.
Jerry Maguire is a sports agent a person who negotiates employment and endorsement deals for an athlete. For their services, the agent receives a commission, which usually runs between 4 and 10 percent. The agent also may assist in public relations and all aspects of his client's finances.
Our text states a few of the other responsibilities of the agent are; • Determines the value of the players services
• Convinces a club to pay the player the aforementioned value • Develops the package of compensation to suit the player’s needs • Protects the player’s rights under contract
• Counsels the player about post career security, both financial and occupational • Finds a new club upon the player’s free agency
• Assists the player in earning extra income from endorsements, speeches, appearances, and commercials • Advises athletes on the effect of their personal conduct on their career (p 26)
According to Wikipedia, a sports agent helps market athletes or products associated with that athlete to promote an athlete's career. Agents are responsible for communications with team owners, managers, coaches, and other individuals. Primarily, agents are used to broker and negotiate contracts for their clients. Also, they are responsible for making recommendations in regards to the athlete's options. In addition to finding income sources, agents often handle public relations matters for their clients. In some large sports agencies, such as IMG, Creative Artists Agency, and Octagon, agents deal with all aspects of a client's finances, from investment to filing taxes.
Sports agents may be relied upon by their clients for guidance in all business aspects, and sometimes even more broadly. For example, hockey agents start recruiting clients as young as 15, allowing the agent to guide the athlete's career before the NHL draft, which happens usually at 18 years of age.
Due to the length and complexity of contracts, many sports agents are lawyers or have a background in contract law. Agents are expected to be knowledgeable about finance, business management, and financial and risk analysis, as well as sports. It is important for a sports agent to follow trends in sports. Other skills an agent must possess are excellent communication and negotiation skills. Agents must be highly motivated, willing to work long hours, and have the ability to multitask. It is very common for agents to be in negotiations on behalf of several clients at one time.
Some agents are part of large companies, and some are on their own. The number of clients an individual agent can handle and how many clients his or her employing agency can handle in total are interdependent variables.
Before the 1990s, most soccer players did not use agents. In some cases, they used their fathers as agents. Due to most parents' naiveté about the football business, these young footballers were often given less-than-stellar contracts by football clubs, which yielded lower salaries than they thought they deserved. In Sweden, there were only three licensed agents in 1995. As of 2002, there were 33. According to FIFA, there were 5,187 licensed association football agents world-wide, with 600 agents in Italy alone. Since 2001, agents have not been licensed by FIFA. Instead, agents are now licensed directly by each association. http://en.wikipedia.org/wiki/Sports_agent
2. Why has the bargaining power of athletes increased so much in the past 40 years?
The sports industry is experiencing tremendous growth, and sports’ marketing is playing an important role in this emerging industry. Sports marketing will continue to grow in importance as sports become more pervasive in the U.S. culture and around the...
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