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E-Business
VanNiman 1

A1. Viability of the product of service that the business offers in an online environment. Going online with this type of business allows doors to open to possible customers who wouldn’t otherwise have knowledge of its existence. The type of service that this business offers is usually searched once due to the nature of the expected outcome. When looking for a home, expected buyers look for the one that fits all of their requirements. Most home shoppers have a realtor working with them to find the perfect fit. They may even have a website set up for them where their realtor will ask them to fill out a questionnaire that will give him/her a better idea as to what is really desired in their future home. It’s the same when someone is looking for a home to place their loved ones. Your hopes are to find the perfect fit the first time. For some, there isn’t much joy or comfort of going into a Long Term Care facility, no matter how luxurious the accommodations. This process can be very stressful, but by searching for the right accommodations online in the privacy of your own home, the transition can be made a lot easier. By being online, the prospected customers that actually come in for a scheduled tour will already have the necessary information ready as well as important questions. The customer base is very limited for a company like this when the only advertisement that is available is that of a street sign, newspaper articles, and even a possible commercial. There are problems with these routes of advertisement. How does one make a street sign attractive for a long term care home? When the sign is noticed, it’s by people who are driving and the really isn’t much as far as picture that could really draw someone in. Newspapers use to be the VanNiman 2 excitement of the day. To wake up in the morning and grab the paper with a fresh cup of coffee was the American stereotype. Now news is spread as it

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