A Study on Consumer Perception Towards Pepsi
CHAPTER - 1
INTRODUCTION
1.1 INTRODUCTION
This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING, BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey.
The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated, and for this a pulse of the market should be taken consistently, since there is no independent market research agency, so time to time research projects are undertaken and this project was endeavor in that direction previously there was no competition in the Indian cold drinks market, but in today’s scenario a huge competition has been taken place with high voltage of advertisement.
The FMCG sector represents consumer goods required for daily or frequent use. The main segments of this sector are personal care (oral care, hair care, soaps, cosmetics, toiletries), household care (fabric wash and household cleaners), branded and packaged food, beverages (health beverages, soft drinks, staples, cereals, dairy products, chocolates, bakery products) and tobacco.
The Indian FMCG sector is an important contributor to the country's GDP. It is the fourth largest sector in the economy and is responsible for 5% of the total factory employment in India. The industry also creates employment for 3 m people in downstream activities, much of which is disbursed in small towns and rural India. This industry has witnessed strong growth in the past decade. This has been due to liberalization, urbanization, increase in the disposable incomes and altered lifestyle. Furthermore, the boom has also been fuelled by the reduction in excise duties, de-reservation from the small-scale sector and the concerted efforts of personal care
INTRODUCTION
1.1 INTRODUCTION
This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING, BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey.
The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated, and for this a pulse of the market should be taken consistently, since there is no independent market research agency, so time to time research projects are undertaken and this project was endeavor in that direction previously there was no competition in the Indian cold drinks market, but in today’s scenario a huge competition has been taken place with high voltage of advertisement.
The FMCG sector represents consumer goods required for daily or frequent use. The main segments of this sector are personal care (oral care, hair care, soaps, cosmetics, toiletries), household care (fabric wash and household cleaners), branded and packaged food, beverages (health beverages, soft drinks, staples, cereals, dairy products, chocolates, bakery products) and tobacco.
The Indian FMCG sector is an important contributor to the country's GDP. It is the fourth largest sector in the economy and is responsible for 5% of the total factory employment in India. The industry also creates employment for 3 m people in downstream activities, much of which is disbursed in small towns and rural India. This industry has witnessed strong growth in the past decade. This has been due to liberalization, urbanization, increase in the disposable incomes and altered lifestyle. Furthermore, the boom has also been fuelled by the reduction in excise duties, de-reservation from the small-scale sector and the concerted efforts of personal care
Bibliography: :- * Trends in mobile services in Finland 2004 - 2006: from ringtones to mobile internet Harry Bouwman , Christer Carlsson , Pirkko Walden , Francisco J. Molina – Castillo , posted on : 2008 Volume : 10 Issue: 2 Page: 75 - 93 * International Journal of Services and Standards Issue: Volume 1, Number 2 / 2004 Pages: 155 – 171, by Clarry Shchiglik, Stuart J. Barnes, Eusebio Scornavacca. * C. R. Kothari (Research Methodology ) , Second Edition , Chapter 9 – Testing of hypothesis – I (Parametric or Standard Tesys of Hypothesis ), page no. 184 to 197 . * C. R. Kothari (Research Methodology ) ,New age International Publishers , Second Edition , Chapter 1– Research Methodology : An Introduction, page no. 2 to 5 . * P . N .Arora & S . Arora ( Statistics) ( C . A. Foundation course ) , S . Chand & Co . Ltd., First Edition , Chapter 10 – Tests of Significance , Page No . 362 to 408 . * www.PepsiCo.com/history.html * www.Wikipedia.encyclopedia.com/pepsi.html * www.pepsicoindia.com/pepsi.html